The Value Of SMS Text Marketing

That's because text marketing can be as much a money-saver as it is a money-maker.

Here are a few reasons why SMS text mobile marketing is vital to your business or organization.https://purposedrivenpromotion.com/services/kelowna-seo

1. You Can Reach More People Than With ANY Other Method

In fact, believe it or not there are 2.5 times as many users of "texting" than email. But that's not even the most important point. You see, 33% of email addresses change on a yearly basis. Your email database gets more and more outdated with each passing day. But with phone number portability and the popularity of mobile phones, people are ditching their home phones and keeping their cell phones for life. That means your contact database will continue to grow - and almost never get old!

2. More of the People Who Receive Your Message Will Actually Read It!

With text marketing your SMS reminders, notifications, or coupons are received at the exact time your customers need to see them-and often at the precise time they are making a buying decision.

Consider this incredible fact: 95% of all text messages are read within 5 minutes of delivery, with an overall read-rate of 97%!

Compared with other forms of marketing and communication, mobile is the clear winner...

3. More of the People Who Read Your Message Will Actually Take Action

Reaching more people wouldn't mean much if it didn't have any effect on their actions. But perhaps the best news of all regarding text marketing is that it actually does drive behavior. According to research done by the Direct Marketing Association, 70% of recipients react to SMS (text) marketing messages, compared to just 20% for email. And the same study shows that up to 30% of users redeem mobile offers, compared to 5% for email.

Consider this...

94% of consumers who receive a mobile marketing offer recall the specific call-to-action (Hip Cricket Research)

15% of consumers admit to increasing what they spent toward a specific brand based on mobile marketing (eMarketer)

User response to a mobile ad is often 10 times higher than a computer/email offer (Quantcast Data)

33% of Americans acknowledged using a mobile coupon received via text marketing within the past month (eMarketer)

In fact, according to ABI Research, the average ROI with mobile marketing is $10 for every $1 spent!

4. Your Customers and Members Actually Want to Hear from You

The most valuable piece of your business is not your building or your computers or some specialized piece of equipment. It is your customer database.

Text marketing allows you to build and nurture your customer database so that they will have more loyalty to you and ultimately do business with you more often. And the best part is, they WANT to hear from you more often. DMA research shows that the vast majority of consumers not only want to receive special offers and information by text, but that they wish more businesses and organizations offered this option! Likewise, Nielsen Mobile discovered that 70% of consumers they surveyed are happy to receive promotional information via text message.

The true power of mobile marketing is that your customers are "opting in" to receive your information. By texting your keyword to your shortcode they are telling you they want to hear from you. There is no better way to build an ongoing (and profitable) relationship with your most valuable asset-your customer.

Shaun Joseph is the author of this article.To know more about Text Marketing Kelowna and please visit our website.