According to conventional marketing knowledge, the optimal time to send an SMS is when your target audience is most likely to notice it. Fortunately, it is virtually always the case with SMS. People always carry their cell phones with them, day, and night.
Because an SMS message pings their phone immediately, individuals are considerably more likely to view a text message than an email. That is the strength of SMS marketing. There is, however, one caveat: just because you can text at any moment does not mean you should. The distinction between effective communication and simply sending a text message into the vacuum is determined by timing.
Conventional marketing thinking holds that the optimal time to send text campaigns is when your receivers are most likely to respond to them. And it is not the same as simply looking at a message and disregarding it. When you’re in a hurry or busy, you might open an SMS merely to clear the notice and then forget about it. Ideally, you want the message to make an impression and prompt action.
Effective business text messaging is as much about the message’s timing as it is about its content. And the two are connected in your message’s overall purpose, but what is the optimal timing?
The answer is that the best time to send marketing SMS depends on the message’s purpose and target demographic. However, there are some general rules and SMS marketing best practices that will increase the likelihood of your message being received and engaged with, rather than simply being shown.
The Best Time to Send an SMS
The short answer is yes, during ordinary business hours. Most people and businesses consider this to be between 9 a.m. and 6 p.m.
Some people work between 8 a.m. and 5 p.m., while others work between 10 a.m. and 7 p.m. But let’s go with 10 to 7 to cover a wide range while also avoiding the dreaded early morning notification. People are awake and going about their business currently.
Remember that SMS systems allow you to schedule your messages ahead of time. Even if none of these times work for you, you can easily automate your campaigns for the best time. Let’s take it all apart.
Early morning texts are bad unless necessary.
Avoid texting in the early morning unless it’s an SMS reminder for an appointment in an hour. Aside from the risk of disturbing someone, early morning messages are less successful because individuals are rushing to get ready or traveling to work. You might be lucky enough to catch someone on a monotonous commute on a bus or tube.
However, unless you know your recipient’s daily routine and habits down to their mode of transportation, it’s a safer choice to avoid this period entirely.
Late-night texts are even worse and rarely necessary.
Nobody loves being awakened in the middle of the night by a text message unless there’s an emergency or a fire (no, not a fire sale). Nothing is more likely to damage a client connection than an ill-timed text message that provokes displeasure or rage. Your municipal regulations may even have required quiet hours during which businesses are not permitted to make phone calls or send text messages.
Lunchtime is a good time.
Another ideal period for SMS marketing is during lunch and early afternoon — usually between 12 and 3 p.m. People are less likely to be in meetings or engaged in hard work and more likely to be browsing their phones, with time to read and respond to texts.
Time-sensitive messages are an exception.
Send your SMS now if your message is time sensitive. This could signify that someone has an item that needs to be picked up before a specific time, that something is about to be delivered and must be received by a person, or that there is a payment deadline. If you need to remind someone of an upcoming appointment, send a message the day before and again an hour or so before.
Furthermore, you send scheduled SMS to deliver timely messages, such as an hour or two before someone’s appointment.
An appointment reminder service is useful for automatically reminding clients about subscription renewals or other scenarios that would cost your company money if missed. Similarly, an SMS alerts service can be set up to send out automated weather updates, traffic updates, and other time-sensitive information.
Consider time zones when mass texting.
You may have recipients all over the country or perhaps the world, and time zones can throw your precise timing off. Fortunately, bulk SMS service providers can assist you in sending these out at the appropriate time according to the recipient’s time zone.
For example, you can configure your sending so that all receivers, regardless of time zone, receive the message at 5 p.m. This is especially beneficial when mass-texting a list that is geographically dispersed.
The Best Days of the Week to Send SMS Marketing Texts
The best days to send SMS marketing texts are weekdays, but not all days are created equal.
Mondays are just that: Mondays. Nobody likes them, and even fewer enjoy being bombarded by more unwanted messages during them. Many people will be catching up on tasks, attending meetings, and communicating about work-related issues during this time. If you’re committed to sending on Mondays, try injecting some humor into your messages.
Fridays, on the other hand, are hit-or-miss. Yes, it’s Friday, and everyone is thrilled. They are, however, making plans for the weekend, anticipating the evening, and mentally checking out. Tuesdays, Wednesdays, and Thursdays are ideal for SMS since they provide a decent balance.
The weekend becomes more difficult. This is when many people like to unwind and spend time on personal matters. However, it is also a time when many people will be shopping, lounging, and scrolling on their phones. It’s a time for friends and family, and many people don’t even check their email.
Because texting is a private medium reserved for those closest to us, your SMS messages will be delivered even on a Saturday or Sunday. Use this privilege carefully and in moderation.
What Time of the Month to Send an SMS
If you’re selling something, you should let buyers know when they’ll have money to spend, which is usually after payday. People are more likely to spend when they have a pay check in the bank but haven’t spent it all. Aim for the first third of the month and avoid the last third, when money may be tight for some people.
These are broad recommendations and should not be interpreted as hard and fast rules. Finally, it is determined by your specific situation and target audience. Experiment with various times to determine what works best for your SMS campaign.
You may segment your audience and test to determine which times of day generate the most interaction and conversions. This will help you to engage with your audience on their terms, but you must first understand your target.
Know Your Audience
Personalized SMS marketing entails not only tailoring the content of your message to each receiver but also the timing. And the best time to send a text message depends on your target demographics.
Learn about your target audience and their behaviors. Are they high-powered executives or stay-at-home parents? What are their attitudes and expectations towards you? Are you their doctor or just their favorite apparel brand?
You may not know everything there is to know about each receiver, but you should have a basic idea of who your targets are and when they are most receptive to your messaging.
Top Examples of SMS Marketing Timings
In general, the best time to send SMS marketing texts depends on what you’re communicating and what you want to accomplish.
Upcoming Sale or Promotion
If your sale begins tomorrow, publicize it today. Or a few days earlier, but not so far ahead of time that people have forgotten about it by the time it begins. In that situation, you’ll need to send another reminder closer to the event.
Ending Sale or Promotion
On the other hand, your sale or campaign is concluding, and you’d like to send a promotional SMS to your contact list. Repeat the process outlined above a few days ahead of time, and possibly again on the final day.
Lunchtime Specials or Dinner Deals
If this is the situation with your company, send an SMS an hour or more in advance to stay top of mind. Karix offers a comprehensive suite of SMS solutions for the restaurant and beverage industry, including reservation reminders, order delivery notifications, and weekly discounts.
New Subscription to Your Texting List
Set that SMS to be delivered instantly whenever a customer signs up for your texting list. Introduce yourself, thank them for joining up, and explain what they may expect. As a courtesy, include a special deal or discount code.
Back-in-Stock Item
Follow the best practices indicated above for this case. You may have received the goods late at night, but you must wait until morning to alert everyone.
Text message marketing is a potent instrument that should be utilized with caution. You are in the enviable position of being able to reach your customers at any time, at a moment’s notice — the time it takes someone to look at their phone after a beep.
That is, your audience believes you will not misuse it and will keep business time for business and personal time for personal life. If you time it well, you’ll keep your consumers pleased while also making yourself happy.
For More Info: https://www.karix.com/products/sms-solutions/
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