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Unlocking Insurtech Revenue: The AI-Driven Guide to Up-selling in Insurance

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Roman SPD
Unlocking Insurtech Revenue: The AI-Driven Guide to Up-selling in Insurance

Insurance industry is already leveraging the advancements in Artificial Intelligence to boost the up-selling process. Find out how your company can benefit from the use of Data Analytics for Customer Segmentation, Predictive Analytics, Chatbots, Virtual Assistants, Recommendation Engines, and Dynamic Pricing. 


Unlocking the Power of Artificial Intelligence for Up-Selling in Insurtech

Artificial Intelligence (AI) is already changing the ways businesses operate across numerous industries. According to Forbes, the AI market is expected to reach an astonishing $407 billion by 2027.


Insurance and Insurtech companies can truly benefit from the advancements of Artificial Intelligence, and one of the areas that can be improved the most is up-selling.


The concept of up-selling in the insurance industry has been there for years. It refers to the practice of offering additional or upgraded insurance products or coverage to customers beyond their initial or existing policies.


The following practices can be considered up-selling techniques:


  • Enhanced coverage options, like, for example, in the case of a car insurance company, offering additional health insurance options.
  • Higher coverage limits as compared with the basic options.
  • Bundling multiple insurance packages from the same provider that results in cost savings for the customer. For example, bundling home and car insurance.
  • Discounts for those customers, who upgrade their policies.


In this article, we will share our experience in insurance software development and insights on how exactly Artificial Intelligence can boost up-selling techniques for Insurtech companies and create significant advantages over the traditional approaches.


Read the full article here: https://spd.tech/insurtech-development/guide-to-up-selling-in-insurance/

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