Are you ready to prepare a drop-down list of all the features that Google has to offer? We already did that because there’s so much!
One of the best features has to be the local business guide. Hold up, you do know what we are talking about, right? Like, consumers are 70% more likely to actually visit your location if you are listed on Google My Business.
You have landed on the right page if you are clueless about this trajectory! Tighten your seatbelts as we introduce you to the world of Google business listings.
What is Google My Business?
Google My Business is a tool that enables businesses to manage and optimize their business profiles on Google. Google holds 91.38% of the market share, making it essential for business listings.
But what is a business profile? A business profile is a term for your Google business listing that appears on Google Maps and the local results of Google Search. Creating a business profile requires a business name, location, and category.
After you add your business to Google, it verifies whether there exists a duplicate and, once verified, lets your customers add photos, leave reviews, ask questions, and answer questions.
However, how is Google Maps important for businesses?
Bingo! You asked the right question. Google Maps helps people find your business apart from the features mentioned above. It aids in swift contact with your outlet and helps customers get an insight into your location and website. It also has a call button that lets people contact your business.
Talk about new leads and brand visibility. Google My Business gives you all! You still don’t believe us? No worries as we are about to strengthen our argument with the indisputable benefits of Google My Business 😉
What are the benefits of Google My Business?
Google My Business has various treats for its users. According to a survey conducted in 2019, the no. of searches containing “near me” has increased by 200%!
Once you add your business to Google, you’ll be met with a tide of benefits, including new lead generations and higher customer retention. Let’s take a look at all the advantages.
1. Boost your sales
Google is beneficial for customers to look up businesses. It’s seen that people who find a brand through Google My Business Listing are 50% more likely to make a purchase. Furthermore, with Google Maps, consumers can see your location and visit your store – increasing your chances to attain potential customers.
2. Build trust with customers