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How to rank a website with on-page SEO without backlinks

Priyanka surong
How to rank a website with on-page SEO without backlinks

Absolutely, you can achieve website ranking without the challenging task of accumulating numerous backlinks. The process of amassing backlinks can be a laborious endeavor, as it often involves soliciting links from others. As a prominent SEO agency in Kolkata, we’re here to reveal how you can secure a high Google ranking by focusing exclusively on on-page SEO. Let’s explore how you can accomplish this as well.

Achieving Website Ranking without Backlinks: Making it Feasible

In the absence of a significant SEO tool – backlinks, optimizing your on-page SEO becomes paramount. To achieve this, the following steps are crucial:

  1. Writer’s Expertise

To meet Google’s content quality criteria, which include E-A-T (Expertise, Authoritativeness, Trustworthiness), it’s imperative to showcase the writer’s experience. For example, in the medical niche, the writer should have a track record of crafting content for the healthcare industry, ideally with firsthand interactions with medical professionals.

  1. Writer’s Expertise and Credibility

The writer’s qualifications and ability to craft captivating content are equally important. Are they adept at weaving words in a compelling manner? All of these factors contribute significantly to content quality.

  1. Authoritativeness

Authoritativeness is derived from the writer’s reputation within the industry. For instance, if articles about insurance are composed by an insurance executive, the content gains authority through the inclusion of real-life, relatable examples. Search engines value this firsthand industry experience.

  1. Trustworthiness

Trust is the common thread binding these three parameters together. Your article must provide accurate information, deliver value to users, and refrain from misleading or manipulating readers into purchases or sales.

When these elements are harmoniously combined, your content can become top-tier, aligning perfectly with Google’s expectations for on-page SEO.

The Significance of Low-Competition, Long-Tail Keywords

When you’re embarking on the journey to optimize your on-page SEO, the selection of keywords should predominantly focus on low-competition options. Collaborating with an SEO company in Kolkata can be instrumental in identifying keywords that are easier to rank for, as they face less competition from other websites.

The strategy is straightforward: commence your SEO efforts with low-competition keywords within your niche. As you progress up the Search Engine Results Pages (SERP), you can gradually target more competitive keywords.

For this purpose, utilizing a tool such as Ubersuggest is highly beneficial. For instance, if you’re searching for keywords related to ‘Backlink expert,’ a simple search will unveil the SEO difficulty associated with this keyword.

Furthermore, Ubersuggest will provide a range of other keywords within the same topic, along with their respective SEO difficulty scores. Your ideal choices are those keywords that boast a high search volume while maintaining low competition. To make your selection, compare the values of SD (Search Difficulty) along with search volume.

Streamline Your On-Page SEO

An essential step in your SEO strategy is to streamline your on-page SEO. To achieve this, focus on optimizing your title tags with your primary keywords and implement the following practices to create an SEO-friendly page:

  1. Optimize Title Tags: Ensure your title tags incorporate your primary keywords.
  2. Craft Concise Meta-Descriptions: Create brief yet relevant meta-descriptions that include your targeted keywords.
  3. SEO-Friendly URLs: Structure your URLs to be search engine friendly.
  4. Proper Heading Hierarchy: Use appropriate headings and sub-headings to organize your content effectively.
  5. Image Optimization: Include relevant images with appropriately sized files to enhance page load times.
  6. Alt-Text for Images: Optimize images with descriptive alt-text for both SEO and accessibility.
  7. Cite High-Authority Sites: Link to reputable, high-authority websites to improve your SEO.

Once these site architecture elements are addressed, you can move on to other crucial factors in your SEO strategy.

Internal Linking: Navigating Your Website

Think of your website as a grand mansion, housing a wealth of content within its walls. Much like a mansion, your website is a labyrinth of rooms and passages, and internal linking serves as the guide to lead your users from one section to another.

Internal links act as the doors and passages that grant your visitors seamless access to various areas of your website. Without them, your website can become a complex maze, hindering the user experience. Furthermore, an abundance of internal linking results in increased user engagement time. This, in turn, sends a signal to search engines that your website is authoritative, relevant, and user-friendly.

Updating Old Content

Do you have older content that’s not performing as expected? A reputable SEO agency will often recommend updating underperforming content, particularly in terms of organic traffic, engagement, or conversions. Given that search engine algorithms prioritize fresh and relevant content for specific keywords, keeping your content up-to-date is a prudent approach.

To revamp underperforming content, follow these steps:

  1. Identify underperforming content using tools like Databox’s decaying site pages and posts data-board template.
  2. Analyze the reasons behind the underperformance, which could be related to outdated information, off-topic content, mismatched search intent, poor writing, or a lack of SEO optimization.
  3. Revise and promote your updated content by sharing it on social media and other promotional channels.

Updating old content is often a wiser choice than creating entirely new pieces. This approach contributes to a consistent online presence in the eyes of search engines.

It is entirely feasible to enhance your website’s ranking without relying on backlinks. By implementing the strategies mentioned above, you can achieve on-page SEO success for your website!

Priyanka surong
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