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How to Start Selling Insurance as an Insurance Agent


In today's dynamic world, where multiple income streams are becoming more of a necessity than a luxury, becoming an insurance agent presents an attractive opportunity. This profession not only offers the flexibility of working hours but also opens doors to substantial earning potential. If you're considering embarking on this career path, here's a step-by-step guide to setting up your insurance agent business.

Understanding the Role of an Insurance Agent

An insurance agent is a professional authorized to sell and negotiate insurance policies. They play a crucial role in helping individuals and businesses choose the best insurance policies according to their needs. Insurance agents are knowledgeable about various types of insurance, from life and health to property and casualty insurance.

Step by Step Process to Setup an Insurance Business

Step 1: Enroll as an Insurance Agent and Obtain a License

Firstly, you need to enroll as an insurance agent with a reputed insurance company. To qualify, you must be at least 18 years old and have completed a minimum educational qualification, typically Class 10.

The next step is undergoing compulsory training mandated by the insurance regulatory authority IRDAI. This training equips you with the necessary knowledge about different insurance products and regulations. After completing the training and passing the required examination, you will receive an eCertificate and your POSP License, marking your official entry into the world of insurance.

Step 2: Choose the Right Insurance Company

Selecting the right insurance company to partner with is crucial. You should consider various factors, such as:


●      The range of insurance policies offered by the company.

●      Whether the company provides online policy management, which can simplify the process for both you and your clients.

●      The commission structure and whether it includes earnings from policy renewals.

●      The company's reputation and the support it offers to its agents.

To learn about the insurance industry and start your journey as an insurance agent off on the right foot, you can join Bajaj Allianz’s Training Program for Insurance Agents called Career Agent’s Academy. Here, you’ll learn everything you need to get started selling insurance, and you’ll also get a mentor to guide you if you choose to become an agent with Bajaj Allianz.

Step 3: Equip Yourself with the Necessary Tools

As an insurance agent, you will need a set of tools to effectively run your business. These can be broadly categorized into online and offline tools.

Online Tools:

●      A Website: Your digital storefront where potential clients can learn about your services, read testimonials, and contact you.

●      Google Listing and SEO: Ensure your website ranks well in search results through effective Search Engine Optimization (SEO) strategies.

●      Social Media and Online Ads: Platforms like Facebook, Instagram, and LinkedIn can be powerful tools for generating leads and building your brand.

●      Email Marketing: Regular newsletters with insurance tips and updates can keep you in touch with your clients and prospects.

Offline Tools:

●      Office Setup: While many agents operate online, having a physical office can lend credibility to your business.

●      Print Media: Advertising in newspapers and industry magazines can help reach a different segment of the market.

Step 4: Building Your Client Base

Building a client base is perhaps the most challenging aspect of being an insurance agent. However, with the right strategies, you can effectively grow your network.

Networking: Join social media groups, connect with alumni associations, and collaborate with professionals like real estate agents or financial planners.

Knowledge Sharing: Position yourself as an expert by sharing valuable information through blogs or email newsletters.

Word of Mouth: Encourage satisfied clients to refer you to others and leverage your personal network to spread the word about your services.

Additional Considerations

Before diving into this career, consider the following:

●      Gaining Experience: Beyond the minimum training, strive to gain more experience in customer handling and understanding the nuances of different insurance policies.

●      Time Investment: The more time and effort you invest, the higher your potential earnings. Assess how much time you can realistically dedicate to this venture.

●      Handling Claims and Complaints: Understand the process of dealing with claims and customer complaints, as this can be a significant part of your role.

Frequently Asked Questions

Is training compulsory for becoming an insurance agent?

Yes, undergoing training is mandatory to become certified as an insurance agent.

What documents are needed to register as an insurance agent?

Typically, identification and educational qualification documents are required.

How much can an insurance agent earn?

Earnings vary based on the number of policies sold, the types of policies, and the commission structure of the insurance company.

Can an insurance agent sell products from multiple companies?

This depends on the terms of your agreement with the insurance company you are affiliated with.


Becoming an insurance agent is a rewarding career choice that offers flexibility, growth opportunities, and the chance to make a significant impact on people's lives by helping them secure their future. With the right approach, training, and tools, you can build a successful business in this field and enjoy the benefits of being your own boss. Remember, success in this field is not just about selling policies; it's about building trust, offering value, and creating lasting relationships with your clients.

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