About Client
The client is a product company based in New Mexico, specializing in the auction industry with a comprehensive product.
Business Problem
· The company was a startup with a strong desire for rapid growth. They had no existing clients and were actively seeking the right partner – b2b lead generation company to elevate their platform to the next level.
· Their web presence was virtually nonexistent, and they lacked the financial resources to invest in improving it. Instead, their primary focus was on acquiring clients and swiftly onboarding them.
· With only the founders on board and no dedicated sales team or marketing collateral, they approached us with the task of building traction starting from their website.
Our Plan
· We initially had concerns due to the limited information available, but the client provided clear guidance on prospecting and the data source for auction companies. This allowed us to train our resources accordingly.
· Following the client's lead, we mined data from the specified source, identifying all key decision-makers within those companies. We then shared this data with the client to ensure alignment.
· This project was anything but ordinary. The client scrutinized every aspect of our work. Undeterred, we stuck to the basics and crafted a compelling campaign using the limited information available on the website.
· Once the campaign launched, we observed a promising initial response. We were pleased with the response rate, even when prospects indicated they were 'Not Interested.'
· In the third week of the first month, we secured our first lead—a prospect eager to learn more about the platform. Our lead identifier promptly scheduled a meeting with the client.
· Lead Identifiers forwarded responses from prospects with questions about the available platforms in the market and how our client's platform could benefit them. This collaborative effort thrived due to the client's responsiveness.
· Exclusions were automated for this account. Although it was a challenging start, our team grew more comfortable with the process starting in the second month.
Results
· On average, we were providing approximately 4 to 6 leads per month. The first client was successfully closed by the end of the second month. As we increased the frequency of our emails, the flow of leads improved, and the client was able to close deals at a faster pace.
· The client was highly satisfied with the lead generation and appointment setting service we were delivering through b2b email marketing.
Opportunities have grown exponentially for salespeople, driven by digital innovations, more systematic request for proposals, and extensive use of internal sales to generate leads.
And on these grounds, having qualified leads at your side is half the battle.
Digital channels can bring this experience together and prevent missed opportunities.This represents the cumulative effect of driving increased online traffic, effective consumer participation, increased sales conversion rates, and deepening branded sales connections.Connecting with lead generation companiesThis scenario majorly comes into picture when you don’t have effective database or the lack of qualified sales leads in you CRM.
Though the business world is crawling aggressively in World Wide Web, there is always a need to make a call for better clarity; human way of connecting we can say.
An effective outbound campaign is directly proportional to superior call strategy and preparedness.Emphasizing on enterprise personasAnalyzing the key categories that clearly explain the enterprise personas such as firmographic, technographic, psychographic, business situation, business operating model, and resources.
As trust and credibility are two critical ingredients in the process of B2B Lead Generation, staying around your customers would take you closer to qualified customer that is ready for a sales pitch.Everyone is onlineA recent study suggests that around 90% of businesses prefer online research before coming onto a purchasing decision.
Businesses need to have thorough research first and then determine what consumers' needs are and then they can establish themselves as a leader in the industry by constantly serving the best to its customers.
“Demand generation is a kind of sales & marketing strategy that aims towards a target audience to bring awareness about the products or services that a business offers.” There are 4 most important marketing strategies to generate demand for B2B companies:Do Market Research & Produce Stellar ContentEvery company now a day does thorough market research to retain existing clients & acquire new clients.
Companies should aim to figure out what customers want through surveys, and feedback on social media, and reviews left on the website and then use that information to generate demand as well as sales leads.
Those areBrand researchClient researchMarket researchClient journey researchClient persona researchShare the Most Valuable Offer at Zero CostThis is where a lot of B2B companies get it all wrong.
In B2B marketing, curiosity doesn’t produce the intended results 90% of the time because the audience the company is trying to reach doesn’t often make emotional decisions.That’s why it is a must to give away the most valuable offer when reaching out to top-level executives, CEO, CFO, COO, and organizational heads.
It can be in the form of an eBook, white paper, or free promotional campaign.Keep a Track of The Competitors OfferingsThere is absolutely no doubt that any search begins with Google and it might end with visiting a competitor’s website.
