The global Poultry Keeping Machinery Market is estimated to be valued at US$ 5563.33 Mn in 2023 and is expected to exhibit a CAGR of 3.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Poultry keeping machinery are tools and equipment used for raising poultry animals for meat or eggs on a commercial basis. They include feeding equipment, egg handling equipment, watering systems, brooders, chicken coops, and nest boxes. The machinery helps in maintaining hygiene and proper care for poultry. They aid in managing large farms with thousands to millions of chickens, turkeys or ducks with efficiency. The machinery automates many labor intensive tasks related to feeding, watering, egg collection etc thereby increasing productivity.
Market key trends:
Rising meat consumption globally is driving the demand for poultry products. Per capita consumption of poultry meat has grown over the years owing to preferances for white meat over red meat. Increased consumption has led to expansion of commercial poultry farms and demand for high efficiency machinery. Adoption of automation in poultry farms is another key trend. Farmers are increasingly adopting advanced machinery integrated with IoT, data sensors and robotics to optimize operations and monitor livestock remotely. This is helping improve productivity and quality while reducing labor costs. Artificial intelligence is also finding increasing usage for tasks like sorting eggs based on quality. Sustainability is another focus area where machinery helps improve resource efficiency in poultry rearing.
Porter's Analysis
Threat of new entrants: The threat of new entrants is low as it requires large investments and production capacities to compete in the established poultry keeping machinery market.
Bargaining power of buyers: The bargaining power of buyers is moderate as there are a few large buyers in the commercial poultry sector dominating the market.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are a few large global suppliers that dominate the market.
Threat of new substitutes: The threat of substitutes is low as poultry keeping machinery has no close substitutes for rearing poultry on a commercial scale.
Competitive rivalry: Competition in the market is high among the major global players operating in the market.
Key Takeaways
The Global Poultry Keeping Machinery Market Demand is expected to witness high growth, exhibiting CAGR of 3.4% over the forecast period, due to increasing demand for poultry meat and eggs globally. The market size for 2023 is estimated to be US$ 5563.33 Mn.
Regional analysis: Asia Pacific dominates the market and is expected to continue its dominance over the forecast period. China accounts for the major share due to the large poultry production in the country. North America and Europe are also significant markets globally.
Key players: Key players operating in the poultry keeping machinery market are Jansen Poultry Equipment, Petersime NV, Vencomatic Group, Big Dutchman International GmbH, Valco Companies, Inc., TEXHA PA LLC, Hartmann Lebensmitteltechnik Anlagenbau GmbH, and HAMEX-GROUP. These players are focusing on new product launches and strategic partnerships to strengthen their market position.
