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Unlocking the benefits of fibre internet for your business

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Marshall Thurlow
Unlocking the benefits of fibre internet for your business

In our fast-paced digital landscape, a reliable high-speed internet connection is not just a luxury but a fundamental necessity for businesses of all sizes. 


One technology that has revolutionised the way we do business is fibre internet. But what is fibre internet? 


This article explores the significant benefits of fibre internet for businesses and why making the switch can be a game-changer for your organisation – like it was for mine


First, what is fibre internet?

Fibre internet refers to high-speed internet connectivity delivered through optic fibre cables. The data is transmitted via light signals. It offers rapid downloads, uploads, and reliable streaming due to its superior bandwidth capabilities. This high-speed internet is a must for anyone running an online business at home, or looking for that competitive edge.


Better speed and performance

When it comes to internet connectivity, speed is paramount. Fibre internet, also known as Enterprise Ethernet, offers speeds that leave traditional broadband connections in the dust. With download speeds of up to 1 Gbps (gigabit per second) or more, fibre internet ensures that your business operations run smoothly and efficiently. 


Whether you're uploading large files, engaging in video conferencing or handling data-heavy tasks, fibre internet provides the bandwidth to handle it all without skipping a beat. Plus, Enterprise Ethernet plans offer symmetrical speeds – meaning you’re uploading as fast as you’re downloading.


Paired with fast speeds comes boosted performance and productivity. Slow internet speeds can lead to frustrating delays and decreased productivity. With fibre internet, I can access online resources, upload and download files, and carry out tasks more swiftly. This improved speed not only saves me time but also reduces one of the major pain points of running a business – inefficiency.


Enterprise Ethernet is very common in Australia now. Many of the top broadband providers offer a version of Enterprise Ethernet, which they resell through the NBN Co. Find out more about the different nbn speeds here.


Reliable connectivity and security

Fibre internet is renowned for its reliability. Unlike traditional copper-based connections that can be vulnerable to weather conditions and physical damage, fibre-optic cables are far more robust and resilient. They are less susceptible to interference and outages, meaning your business can maintain a steady online presence even during adverse conditions. 


This reliability translates to better business performance as things like video conferencing just work better. 


Video conferencing has become an indispensable tool for business communication and collaboration. Fibre internet ensures that your video conferences are crystal clear and lag-free. No more frozen screens or garbled audio, which is a common frustration with slower internet connections. This enhanced communication capability fosters better teamwork and more productive virtual meetings.


Clear, glitch-free Zoom and Teams meetings are essential for my 100% remote business – whether I’m working with team members or clients – and this is definitely one of the biggest benefits of Enterprise Ethernet for me. 


Now when it comes to security, anything you can do to protect your business operations is a must.


Cybersecurity is a top concern for businesses today. Because of this, business fibre plans generally come with enhanced security features. Its dedicated and symmetrical bandwidth reduces the risk of network breaches, and it's less susceptible to common hacking methods. 


Key elements that every enterprise should ensure they are protected with include secured internet, mail guards, enterprise grade equipment and more. Additionally, fibre-optic cables are difficult to tap into, providing an extra layer of protection for your sensitive data.


Scalability 

As your business grows, so do your internet needs. Fibre internet is highly scalable, making it the ideal choice for businesses with expansion plans. You can easily upgrade your internet plan to accommodate increased demand without the need for extensive infrastructure changes. This scalability was really important to me as it ensures that my internet connection can keep up with my business's swiftly evolving requirements.


Scalability pairs well with cloud computing, as you can scale up the amount of storage you need on demand.


The era of local servers and data storage is gradually giving way to cloud computing and remote data backup solutions. Fibre internet's high speeds and reliability make it the perfect match for cloud-based services. 


With fibre internet, your business can effortlessly access and utilise cloud applications, back up critical data in real-time, and ensure that your information is secure and accessible from anywhere. This has been key for me as my whole team works offsite and I can be confident that they always have access to everything they need.

Future-proofing your business

Technology is constantly evolving, and the demands on your internet connection will continue to grow. Fibre internet future-proofs your business by providing the infrastructure to handle emerging technologies, such as augmented reality, virtual reality and the Internet of Things. 


By investing in fibre internet today, you ensure that your business is ready to embrace the innovations that will be essential tomorrow.


The wrap-up

I would say that fibre internet has become an essential tool for businesses looking to thrive. Its high speeds, reliability, scalability and security features provide a myriad of benefits that can transform the way you operate. 


From boosting productivity to gaining a competitive edge and future-proofing your business, fibre internet is a wise investment that pays dividends. If you haven't already, it's time to consider making the switch to fibre internet and unlock its significant benefits for your business.


Marshall Thurlow is the Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.


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