The global Digestive Health Products Market is estimated to be valued at US$ 50.41 Bn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Digestive health products include food items and supplements that help improve digestion and gastrointestinal health. Probiotic supplements contain beneficial microorganisms that support digestive health and bowel regularity. Demand for probiotic supplements and probiotic-fortified food and beverages has been increasing due to growing consumer awareness about gut and digestive health.
Digestive health products include food items and supplements containing prebiotics, probiotics or enzymes that help promote digestive health. These products help improve conditions like constipation, diarrhea, irritable bowel syndrome, acid reflux and improve nutrient absorption. Rising cases of digestive disorders and changing lifestyles have been driving the demand for these products.
Market key trends:
One of the key trends in the digestive health products market is the rising popularity of probiotic supplements and food items. Probiotics contain live microorganisms that help maintain a healthy balance of gut microbiota. Several clinical studies have demonstrated the role of probiotics in maintaining digestive health. Yogurt is one of the most popular food delivery formats for probiotics. However, probiotic supplements in capsule and powder format are also gaining traction. Increasing spending on alternative health products is further fueling the growth of probiotic dietary supplements. Rising health consciousness and awareness about gut microbiome is driving innovation in probiotic products.
The digestive health products market is segmented based on product type as dairy products, bakery & cereals, non-alcoholic beverages, supplements and other functional foods. Among these, the dairy products segment accounts for the largest share in the global digestive health products market. Dairy products such as yogurt and kefir are rich in probiotics and prebiotics that help maintain a balanced gut microbiota. These products are widely consumed across various regions and are fortified with additional beneficial bacteria. The supplements segment is expected to witness the highest CAGR during the forecast period. Rising awareness about digestive health and growing adoption of herbal and organic supplements are contributing to the growth of this segment.
The Global Digestive Health Products Market Size is expected to witness high growth, exhibiting CAGR of 7.2% over the forecast period, due to increasing awareness about digestive disorders and rising demand for prebiotic and probiotic fortified food and beverages.
Regional analysis: The Asia Pacific region dominates the global digestive health products market. Countries like Japan, China and India have a high consumption of yogurt and other dairy products for their perceived digestive health benefits. Growing health consciousness and western influence is supporting the demand in the region. Europe is another major market for digestive health products due to developed markets and presence of major players in the region.
Key players: Key players operating in the digestive health products market are Danone S.A., Arla Foods amba, Nestle, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, MondelÄ“z International, PepsiCo, Inc., and Kellogg NA Co. These players are focusing on new product launches, geographic expansion and mergers & acquisitions to gain market share. For instance, Danone S.A. launched Activia dairy drink with prebiotics and probiotics in various international markets.