Digestive Health Products Market Sees Promising Growth In 2027

Market Scope

Market Research Future (MRFR) believes that the digestive health products market should cover substantial grounds worldwide, between 2020 and 2027.

Major Drivers and Impediments

The emerging trend of better well-being and healthy living along with the surge in the purchasing capacity of consumers has boosted the spending on premium and luxury products, which should also work in favor of the worldwide market. Digestive health products primarily fight bad bacteria and help foster immunity by enhancing gut health. Mounting knowledge about the host of health benefits possessed by different digestive health products available in the market also bolsters the sales.

Promotional advertising via social media as well as celebrity endorsements is the most adopted marketing tactic among leading companies. These products have sparked the interest of the millennial and Gen Z populations looking to improve their gut health and also lose weight. Sensing the host of opportunities presented by the market, several manufacturers are introducing various types of digestive health products with added features.

Segmental Review 

Digestive health products industry has been considered for product type, delivery format, specialty diet, and application.

The various product types covered in the report are digestive nutritional supplements, prebiotics, probiotics, lactase nutritional supplements, multi-vitamins, and more. Innovations with respect to manufacturing along with the rise in R&D expenditure by major brands has been favorable for the probiotic segment. Consumers growing aware of the health benefits of probiotics, such as better immune systems and more will further elevate the segmental position in the market.

Digestive health products come in various delivery formats, such as tablets, capsules, drops, chewable, sticks, caplets, soft gels, liquids, gels, suppositories, and others. Capsules are generally preferred by consumers more than any other delivery formats since these break down far more easily and provide quick relief from symptoms. Capsules are tasteless and do not have any unpleasant odor or taste.

The specialty diets based on which digestive health products are developed by manufacturers include high-fiber, vegetarian, natural, dairy-free, gluten-free, and others.

Digestive health products have major applications in pharmaceuticals, functional beverages, functional foods, supplements, breakfast cereals, and others.

Regional Insight

Asia Pacific/APAC, North America, Europe, along with RoW/rest of the world are the primary markets for digestive health products across the world.

North America is the global leader in the digestive health products market, thanks to the high demand for the same consumers with a strong preference for a healthy lifestyle. The US is the most lucrative market in North America and is characterized by the presence of several reputed companies along with significant product awareness among the people. High availability of various types of digestive health products like probiotics, prebiotics, and lactase nutritional supplements that cater to niche consumers desiring dairy-free, gluten-free, lactose-free, vegan items can also benefit the regional industry. Most of the companies in the region are focused on boosting their manufacturing capacity to meet the escalating demand, and this in turn can be favorable for the market in the ensuing years.

The Asia Pacific is one of the most profitable markets for digestive health products and is reputed for the large-scale production of the same. The dramatic increase in urbanization, surging in disposable income, and the rising spending on premium healthy products should ensure the expansion of the market size in the region. The accelerated awareness levels among consumers about the latest products, especially in the highly populous countries like India and China will foster sales in the following years. Rapid growth in the industrialization rate and the surging prevalence of a healthier lifestyle, especially among the younger generation should also ensure steady market development in the following years.

Major Contenders

Major contenders active in the global market for digestive health products include Danone S.A. (France), Cargill Incorporated (U.S.), Abbott Laboratories (U.S.), Arla Foods Inc. (Denmark), Danisco A/S (Denmark), Lallemand (Canada), Chr. Hansen Holding (Denmark), Yakult Honsha Co. Ltd. (Japan), BioGaia AB (Sweden), Nestle S.A. (Switzerland), to name a few.