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Increasing Adoption Of In-Vitro Fertilization Procedures To Drive Growth Of The Global Fertility Test Market

Increasing Adoption Of In-Vitro Fertilization Procedures To Drive Growth Of The Global Fertility Test Market

The global Fertility Test Market is estimated to be valued at US$ 579.1 Mn in 2023 and is expected to exhibit a CAGR of 7.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The Fertility Test Market consists of ovulation prediction kits and pregnancy test kits. Ovulation prediction kits help predict the fertile window for conception. They detect luteinizing hormone (LH) surge which signals ovulation within 24-48 hours. Pregnancy test kits detect human chorionic gonadotropin (hCG) hormone which is produced during pregnancy. Fertility tests provide convenience of self-testing at home and help couples plan conception. Rising cases of infertility and late pregnancies have contributed to the demand for fertility monitoring and testing solutions.

Market key trends:

One of the key trends in the fertility test market is the growing preference for home use tests. Self-administered fertility tests that can be used at home provide convenience and privacy. Companies are developing easy to use ovulation and pregnancy prediction kits that can deliver quick and accurate results. Automated digital readers are also gaining popularity as they eliminate subjectivity and provide simplified readouts. Growing acceptance of In Vitro Fertilization (IVF) and other assisted reproductive technologies has fueled the need for ovulation and fertility monitoring solutions to improve IVF success rates.

Porter’s Analysis

Threat of new entrants: Low barriers to entry can increase competition in the fertility test market. However, established brands have strong reputation and distribution networks that make it difficult for new players to enter.

Bargaining power of buyers: Buyers have high bargaining power due to availability of substitute products. They can choose from various brands based on price and quality.

Bargaining power of suppliers: A few major players dominate the supply side. This gives them control over prices of raw materials needed to manufacture fertility tests.

Threat of new substitutes: Alternatives like ovulation kits and fertility apps pose threat of substitution. Innovation is key to withstand competition from substitutes.

Competitive rivalry: The presence of numerous private label brands intensify competition. Players adopt strategies like new product launches, partnerships and mergers to gain share.

Key Takeaways

The Global Fertility Test Market Demand is expected to witness high growth, exhibiting CAGR of 7.8% over the forecast period, due to increasing aged population globally and rising infertility rates.

North America dominates the fertility test market currently owing to high awareness and surging demand in the region.

The size of global fertility test market was valued at US$ 579.1 Mn in 2023 and is estimated to reach over US$ 1 Bn by 2030. Early detection of infertility has become key focus area for market players due to growing health issues. Players are investing in R&D to develop accurate and easy-to-use home kits with competitive pricing.

Key players operating in the fertility test market are Advacare Pharma, UEBE Medical, Abbott Laboratories, Quidel Corporation, HiLin Life Products Inc., Geratherm Medical AG, Fertility Focus Limited, Fairhaven Health LLC, Church & Dwight Co. Inc., and Prestige Brands Holdings Inc., among others. Innovation and strategic collaborations are guiding business strategies of major fertility test providers to strengthen market presence.

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