The global Phishing Simulator Market is estimated to be valued at Us$ 93.30 Mn in 2023 and is expected to exhibit a CAGR Of 7.0% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.
Phishing simulators help organizations test user susceptibility to phishing attacks through simulated email attacks. This allows organizations to assess user awareness and provide targeted training to improve cybersecurity preparedness. With growing awareness around cyber threats, there is an increased need for continuous employee training, assessment and remediation, driving demand for phishing simulation tools.
Market Overview:
Phishing simulators simulate realistic phishing attacks and use customizable templates and scenarios. They provide instant feedback on which users interacted with the simulated attacks along with detailed reporting on the vulnerabilities. This helps identify security gaps and focus training programs. The software is widely adopted across organizations to promote a security-aware culture.
Market key trends:
One of the key trends in the phishing simulator market is the growing integration of artificial intelligence and machine learning capabilities. AI helps gain deeper insights into user behavior patterns and vulnerabilities. It allows phishing simulations to become more life-like and targeted based on individual user profiles. AI also helps automate the simulation process and provides personalized training recommendations. Several vendors are enhancing their offerings with AI-based features to improve detection rates and training effectiveness. Another major trend is the rise of mobile phishing attacks with increased smartphone and tablet usage. As a result, phishing simulation vendors are expanding mobile device support to evaluate user susceptibility across all access points.
Segment Analysis
The global phishing simulator market is segmented by component, organization size, end use industry, and region. By component, the services segment accounted for the largest market share in 2022 and is expected to continue its dominance over the forecast period. This is mainly due to growing demand for managed security services as enterprises increasingly outsource their security needs to focus on core business operations.
By organization size, large enterprises dominated the market in 2022 due to large security budgets and compliance requirements for these organizations. However, the SME segment is anticipated to witness the highest growth over the forecast period owing to the increasing adoption of phishing simulator solutions across small-and medium scale businesses.
Key Takeaways
The Global Phishing Simulator Market Demand is projected to grow at a CAGR of 7.0% over the forecast period to reach a value of US$ 160.61 Mn by 2030 due to growing cyber threats and increasing penetration of advanced technologies.
North America dominated the phishing simulator market in 2022 and is expected to continue its dominance throughout the forecast period. This is attributed to factors such as the high focus on cybersecurity across industries, presence of major phishing simulator vendors, increasing budget allocation for security solutions by enterprises in the region.
Key players operating in the phishing simulator market are Ironscales, Cofense (PhishMe), Infosec Institute, KnowBe4, PhishLabs, Wombat Security Technologies, Barracuda Networks, Mimecast, Proofpoint, CyberFish, DataEndure, FireEye, Smooth Phish, Votiro, XM Cyber, Lucidworks, Digital Defense, Getlabs, Avanan, and Greathorn. KnowBe4, Wombat Security Technologies, and Cofense (PhishMe) are identified as the top players in the global phishing simulator market.
Read More : https://www.insightprobing.com/ai-powered-phishing-simulations-to-boost-growth-of-phishing-simulator-market/
