The global Printed Signage Market is estimated to be valued at Us$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 3.0% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Printed signage includes banners, notices, boards and other signage's using printing technology. They are widely used for advertisements, navigation and information sharing in public places, events and commercial spaces due to their affordability and flexibility.
Market key trends:
Digital printed signage which involves LED, LCD and other digital screens have seen significant growth in demand in recent years. They offer superior features like high resolution images and videos, remote monitoring and control and interactive touchscreens. Many companies are switching to digital signage for internal as well as external communications to engage customers better and share dynamic content. Large scale installations of digital signage networks are also coming up in airports, malls, stadiums to enhance customer experiences. Advancements in printing technologies are allowing higher resolution printing on diverse materials while reducing per unit costs. Use of eco-friendly inks and substrates is another trend driving the market growth.
Segment Analysis
The global printed signage market is dominated by indoor signage which holds more than 60% market share. Indoor signage finds widespread application across retail stores, malls, corporate offices, restaurants and hospitals where it is used to guide customers and employees. The indoor segment is expected to remain dominant over the forecast period owing to growth of retail and commercial sector across developing nations which will drive demand for directional and informational signage boards installed indoors.
Key Takeaways
The Global Printed Signage Market Demand is expected to witness high growth, exhibiting CAGR of 3.0% over the forecast period, due to increasing commercial construction activities across developing nations of Asia Pacific and Middle East and Africa.
Regional analysis North America holds the major share of around 35% of global printed signage market followed by Asia Pacific and Europe. Asia Pacific region is expected to witness highest growth due to rapid urbanization and infrastructure development activities in China and India.
Key players operating in the printed signage market are Avery Dennison Corporation, Spandex Ltd, IGEPA group GmbH & Co. KG, ORAFOL Europe GmbH, Identity Global, LINTEC Corporation, 3A Composites Holding AG, Signs Express, EhKo Sign Industries Kft, MACtac LLC (Lintec), Kelly Signs, and L&H Sign Company Inc. Avery Dennison Corporation holds largest market share of over 15% due to wide product portfolio and global presence.
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