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Natural Food Colors Market Growth Accelerated by Increased Consumer Health Awareness

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Niranjan Mardakar
Natural Food Colors Market Growth Accelerated by Increased Consumer Health Awareness

Natural Food Colors products are natural plant and mineral based alternatives to artificial food colors. They provides colorings as well as antioxidant benefits to various food products such as beverages, bakery products and confectioneries. With growing consumer awareness about harmful effects of artificial colors, demand for natural food colors is increasing. The global Natural Food Colors Market is estimated to be valued at US$ 2.05 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The increasing demand for natural ingredients in food products is accelerating the growth of the natural food colors market. Consumers are increasingly preferring food products with natural colors over artificial varieties due to rising health consciousness. This is forcing food manufacturers to adopt natural food colors in various products. The clean label trend is also driving widespread adoption of natural food colors across various food applications. Moreover, governments across regions are imposing stringent regulations on the usage of synthetic food colors due to health risks. This is promoting the replacement of artificial food colors with natural variants in the food industry.

Segment Analysis

The Global natural food colors market size is dominated by the plant-based segment, which accounts for more than 60% share of the total market. Plant-based natural colors are extensively used across various food and beverage applications owing to growing consumer preference forclean label and vegan products. The plant-based segment is expected to remain the key revenue generator during the forecast period supported by rising demand for natural alternatives to synthetic colors from the food processing industry.

Key Takeaways

The global natural food colors market is expected to witness high growth.

Regional analysis: North America region currently dominates the global market and is expected to maintain its leading position throughout the forecast period. This can be attributed to stringent regulations regarding the usage of synthetic colors and rising health-consciousness among consumers in the region.

Key players operating in the natural food colors market are Pfizer Inc., Novartis AG, Ipsen, Boehringer Ingelheim International GmbH and Eli Lilly & Company. The major companies focus on new product launches and geographical expansion to strengthen their market presence. For instance, in 2021, Sensient Technologies Corporation expanded its natural colors production capabilities in Europe and Asia Pacific to better serve local customers.

Get More Insights On This Topic: https://www.newsstatix.com/natural-food-colors-market-size-share-analysis-2023-2030/

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