Dye sublimation paper is used for producing photo-realistic images by means of heat-transfer through sublimation. It finds wide application in printing soft signage, home decors, decoratives, apparel and various promotional and industrial goods. The paper offers high quality and durable prints that do not fade or crack over time. It provides an economical alternative to fabric printing.
The global dye sublimation paper market is estimated to be valued at US$ 679.44 Mn in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The key trend accelerating the growth of dye sublimation paper market is increased demand from apparel and home decor industry. Dye sublimation printing is widely used for printing customized t-shirts, mugs, calendars, posters and soft signages. The durable and vibrant prints offered by this technology are increasingly preferred for customizing apparel and promotional products. Furthermore, growing do-it-yourself home decor trend has boosted the demand for dye sublimation paper for printing photo realistic images on wall décor, curtains, blankets, lampshades, cushions and furnishing fabrics. The wide range of application in cost-effective mass customization of apparel and soft signages will continue driving the dye sublimation paper market over the forecast period.
Segment Analysis
The dye sublimation paper market is segmented into coated and uncoated dye sublimation paper. The coated dye sublimation paper segment is dominating the market currently due to its glossy finish and photo-like quality that it provides for printed images. The advanced coating technique used in this segment allows for high-density printing and produces long-lasting, vibrant colors in printouts.
Key Takeaways
The Global Dye Sublimation Paper Market Size is expected to witness high growth over the forecast period. The global dye sublimation paper market is estimated to be valued at US$ 679.44 Mn in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2031.
The North American region currently accounts for the largest share in the market owing to technological advancements and increasing demand from commercial printing applications in the region. The Asia Pacific region is projected to register the fastest growth rate during the forecast period. This is attributed to rapid industrialization activities, growing population, and increasing disposable income in emerging countries of the region such as China and India. Further, developing manufacturing industries coupled with expanding commercial printing sector will augment the demand for dye sublimation paper in Asia Pacific.
Key players
Key players operating in the dye sublimation paper market are Campbell Soup Company, Nestlé S.A., The Kraft Heinz Company, Pacific Foods of Oregon, Bar Harbor Foods, BUMBLE BEE Seafoods, More Than Gourmet, Kettle Cuisine, Bonafide Provisions, College Inn. The leading players are focusing on product innovation and development of advanced dye sublimation paper grades to strengthen their market position.
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