Seller Assistant App Extension Review

The most challenging question each Amazon seller faces is what products to sell and how to make sure they bring money. Today’s competitive world leaves you no choice: you must use seller tools to solve this problem. All Amazon sellers do. 

However, when you select a product sourcing tool, you must choose wisely. The tool must help with all product sourcing tasks while offering value for money and being trusted at the same time.

This guide will introduce you to the popular Amazon seller tool meeting all these criteria — Seller Assistant App. 

What Is Seller Assistant App?

Seller Assistant App Extension is a comprehensive product sourcing tool that helps find winning products to sell on Amazon. 

Seller Assistant App

Related: Amazon Online Arbitrage: How to Make Money

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The app appears on the Amazon Search, Product, and Inventory pages, and offers Side Panel View. It conveniently shows you key product data to decide if it’s worth selling. It also provides quick links to find product suppliers.

Seller Assistant App on the Amazon search pages

Seller Assistant App on the Amazon product pages

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Seller Assistant App is a one-stop shop tool for Online Arbitrage, Wholesale sellers, Dropshippers, and Virtual Assistants engaged in product sourcing. In addition to standard product research functionalities, it offers a unique advanced IP Alert database to avoid problematic products, a Bulk Restrictions Checker to check your selling eligibility in bulk and a helpful Quick View feature for quick product insights on the Amazon search pages. It also provides, FBA&FBM Calculator to calculate product profitability, ASIN Grabber to fetch product data from the Amazon search pages and seller storefronts, alerts and notifications to identify product flags and risks, Export to Google Sheets to export Amazon product data in one click, and Variation viewer to help identify which variations sell the best.

The app was developed for Amazon sellers by sellers who know all about product sourcing pain points and how to help you avoid common pitfalls.

Why Use Seller Assistant App Extension?

Seller Assistant App Extension is a comprehensive product sourcing tool for Amazon sellers. It simplifies a complicated and time-consuming product sourcing process by showing all key product data on the Amazon search, product, and inventory pages, and other websites. 

Seller Assistant App helps online arbitrage, wholesale sellers, dropshippers, and virtual assistants quickly find profitable products to sell on Amazon.

One-stop shop for product research

Seller Assistant App collects and displays all essential data about the product in one place. At the same time, its advanced features, including FBM&FBA Profit Calculator, Quick View, IP Alert, Restrictions Checker, and other functionalities, let sellers get insights into product flags, demand, competition, and profitability to make informed product sourcing decisions.

Trusted Amazon partner

Seller Assistant App is a trusted third-party extension approved by Amazon. Amazon has confirmed that it is safe to use and complies with all of its policies.

Competitive pricing

Seller Assistant App offers excellent value for money. Its pricing is highly competitive compared to other similar tools, while the functionality is more extensive.

Multiple product data widgets

Seller Assistant App provides four widgets appearing on the Amazon product pages, search results pages, Seller Central inventory page, and Side Panel View. That lets sellers see directly on Amazon and any other website all essential product information, including pricing, sales history, restrictions, and profitability.

Advanced IP Alert

Seller Assistant App offers an Advanced IP Alert system that notifies sellers about intellectual property claims, their type, and the date they were filed. Seller Assistant App’s unique IP Alert database is updated daily. This proactive feature can help sellers identify potential issues and take necessary actions to protect their account health.

Bulk Restriction Checker

Bulk Restriction Checker helps sellers check multiple products for restrictions at once. That ensures they comply with Amazon's restrictions and avoid wasting time researching gated items. 

Multiple browser support

Seller Assistant App is available on Chrome, Edge, and Firefox. That provides the flexibility to use it on your preferred browser.

Sub-accounts for virtual assistants

Seller Assistant App lets sellers connect as many sub-accounts for VAs as you need. With this option, virtual assistants can check products for restrictions without accessing your Seller Central account. They can also save data to Google Sheets without accessing the sheet data. That provides increased security.

Human customer support

Seller Assistant App cares about its customers and offers extensive customer support. In addition to chatbots, you can always get help from a human expert by contacting customer support.

Related: New Dropshipping Strategy That Complies With Amazon’s Policy

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How to Install Seller Assistant App?

To source products with Seller Assistant App you must install it. It is also recommended to connect your Seller Central to Seller Assistant App to get accurate data and let the app verify your eligibility to sell specific products.

You can install Seller Assistant App for Chrome, Edge, and Firefox.

Steps to install Seller Assistant App

• Step 1. Open Seller Assistant App website and click “Start 14-day trial” to get a free trial.
• Step 2. You will be redirected to your account creation page. Create your Seller Assistant App account and follow the onboarding steps. 
• Step 3. Install the extension. It will automatically identify your browser. 
• Step 4. Connect your Amazon Seller Account to provide you with personalized data about eligibility to sell products on Amazon, fees, and restrictions.

Related: How to install Seller Assistant App for Chrome 

How to install Seller Assistant App for Safari 

How to install Seller Assistant App for Firefox 

How To Connect Amazon Seller Account In Seller Assistant App

Seller Assistant App’s Features for Product Sourcing

Seller Assistant App offers an extensive set of product sourcing features that help quickly and conveniently select the most high-margin products to sell on Amazon. Below you can find the list of Seller Assistant App’s features, their overview, and a short explanation of how you can use them in product sourcing.

Seller Assistant App features

• Advanced Product Data and Sales History;
• FBM & FBA Profit Calculator;
• Sales and Profit Estimator;
• IP Alert;
• Restrictions Checker / Bulk Restrictions Checker;
• Product Flags / Notifications;
• Quick View;
• Custom Notes;
• Quick Lookup links;
• UPC/EAN to ASIN converter;
• Variation Viewer;
• ASIN Grabber;
• Google Sheets Export;
• Sub-Account for VAs.

Note. Before you start product sourcing with Seller Assistant App, you must do two easy but important things. First, in the “Deliver to” field on the Amazon page enter the country and zip code (for the U.S.) where you want to sell. That affects the count of displayed FBA and FBM offers and delivery options. 

For effective product sourcing, enter your destination country and zip code (for the U.S.) on the Amazon page

Second, make sure the product link you use doesn’t contain a referral to avoid getting the wrong information. A referral is the part of the link, starting with ref=. Remove the referral part of the link and reload the page.

To get correct product data, you must remove the referral from the link

You can quickly remove the referral part of the link by clicking the ASIN in Seller Assistant App.

You can quickly remove the referral part of the link by clicking the ASIN in Seller Assistant App

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Product Data and Sales History

Seller Assistant App shows the key product data on your Amazon product pages. When you open a product, it automatically appears under the product title. Seller Assistant App collects the most essential product details in one place and shows them in a user-friendly, easy-to-understand way. You can also see the detailed product sales history using built-in Keepa charts.

Seller Assistant App shows the key product data on the Amazon product pages

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Product data

Product data

ASIN

To be able to find and track a product on Amazon, you must know its ASIN (Amazon Standard Identification Number). It is a unique combination of letters and figures given by Amazon to each product in their marketplace. 

UPC

UPC (Universal Product Code) is a unique 12-digit identification number assigned to a product. You can use UPCs to list, and track items on Amazon and find them on other retailers. UPC is primarily used in the United States and Canada. 

EAN

EAN (European Article Number) is an international 13-digit barcode used to identify products. It is used in Europe and elsewhere globally.

Model

You must know a product model to ensure the product you find at the supplier and the product you’ve chosen on Amazon are exactly the same. 

Size and package quantity

Size is a packaged product size tier based on its weight, dimensions, and dimensional weight. Package Quantity shows the count of items in the package.

Lookup links

Seller Assistant App also provides you with quick links to check a product for trademark registration, and hazmat (dangerous goods). That helps avoid restricted and trademarked products you will have problems selling without Amazon’s or brand’s approval. 

You can also view all product offers with key details and there is a link to the product description.

Related: Amazon ASIN, EAN, ISBN, and UPC Explained

Use cases 

ASIN is used to list and track items on Amazon. Seller Assistant App allows you to copy the ASIN and product link in one click. You can quickly remove the referral part of the link by clicking the ASIN in Seller Assistant App. If the link contains a filter by seller, you must remove the respective part of the link to see the data about all sellers and updated prices.

UPC and EAN

UPCs and EANs are used for the same, and also to find products from other retailers. Seller Assistant App allows you to copy UPC and EAN and their products link in one click, and provides quick links to search products on Google, Google Shopping, eBay, Walmart, Target, Webstaurant, Katom, The Home Depot, and Alibaba.

Seller Assistant App provides quick links to search products on different search engines

Size and package quantity

Size and package quantity help estimate the shipping costs. Seller Assistant App shows product dimensions. You also have the option to edit the figures. The size of the product affects the cost of storing the product in the Amazon warehouse.

Seller Assistant App shows product dimensions

Sales history

Seller Assistant App shows BSR, trend. drops, and monthly product sales in units

BSR 

BSR (Best Sellers Rank) shows how well the product sells compared to other products in its category. The lower the rank, the better the product sells. Amazon recalculates BSR all the time. 

BSR trend

Because BSR constantly changes, you must look at the average BSR and the trend to understand how it sells. 

BSR drops 

BSR drops are the number of times when BSR is recalculated downward. Seller Assistant App shows BSR drops during 30, 90, and 180 days. BSR drops are taken from Keepa.

Top 

This is a product’s rating in the category expressed as a percentage.

Sales Estimation

Sales Estimation is a calculation of monthly product sales in units based on BSR and category.

Related: Amazon Best Sellers Rank – Everything You Need to Know

Use cases 

Since Amazon doesn’t tell how many units of each product are sold monthly, Seller Assistant App helps you estimate that. Amazon uses BSR to show how well the product sells. But it only shows the item’s rating compared to other products in other categories.

Amazon uses BSR to show how well the product sells

BSR trend, BSR drops, Top, Sales

You must look at the average BSR over 90 days and more, the trend (upwards or downwards), and drops during 30, 90, and 180 days to see if product sales increase or decrease. 

Top helps understand the product’s sales velocity as a percentage. If the Top equals 0.5% or less, the product sells well. If the Top equals 1% or more, a product is a slow-mover.

BSR also helps see if the product is seasonal. That means it sells only in specific seasons, not all year round (for instance, summer or winter shoes). If during specific periods product’s BSR goes down to zero, that may be a seasonal product (you can see that on the Keepa chart). 

Example of a seasonal product on the Keepa chart

Related: Amazon Seasonal Product Check - Complete Guide

How to Read a Keepa Graph

Buy Box 

Seller Assistant App also provides the link to the Buy Box seller storefront to help you see the winner’s offer details and tailor your offer accordingly.

Buy Box 

Buy Box is a section on Amazon listing where customers add a product to a cart in one click with the “Buy Now” button. It’s crucial to win the Buy Box because around 80% of sales happen in it. Amazon often grants the Buy Box to FBA sellers and the sellers with the lowest price offer.

Buy Box trend

The Buy Box trend shows if the Buy Box price goes up or down and how much it is higher or lower than the 90-day price, expressed as a percentage.

Average Buy Box

Average Buy Box is an average Buy Box price during 90 days. 

Minimum FBM 

This is the lowest price offered by an FBM (self-fulfilled) seller. 

Minimum FBA 

This is the lowest price offered by the FBA (Fulfillment by Amazon) seller.  

Related: What is Buy Box? How to win Buy Box on Amazon

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Use cases 

Buy Box often goes from one seller to another because the sellers fight to get it. The Buy Box price also changes because the best price offer is one of the main reasons why Amazon grants it. The Buy Box seller’s offer can help you understand the current selling price. Seller Assistant App also provides the link to the Buy Box seller storefront to help you see the winner’s offer details and tailor your offer accordingly.

Another thing Buy Box shows is competition intensity. The product’s Buy Box price must be more or less stable, it shouldn’t go up and down all the time. If it does, it is a sign of very intense competition. That typically means deep price drops and very thin profit.

Seller count

Seller Assistant App shows the number of FBA and FBM offers

FBA and FBM offer count

These fields show the count of FBA and FBM sellers selling items in the “New” condition. There are two numbers in the line. The first number on a blue background is the number of all product offers. The number on the white background next to it is the count of the lowest price offers (Buy Box price +5%). 

Estimated sales

Estimated sales are potential product sales in pieces if you start selling on the listing as one more seller. The figure next to it is potential sales in the marketplace currency.

Use cases

FBA offer count

The FBA seller count shows two main things. 

Firstly, it indicates if a product is a private label, which means it’s trademarked and you can’t sell it. If a product is sold by one FBA seller for a long time and the brand name matches the seller’s name, that’s likely a private label product. 

Private label product example

Secondly, it shows the overall competition level. 

The “good” FBA seller count must range from 3 to 15. 

The “good” number of FBA sellers must range from 3 to 15.

The minimum of 3 seller count shows that a product is not sold by a private label brand and it doesn’t file intellectual property complaints if someone else sells that brand’s products.

The maximum of 15 seller count shows that the competition for the Buy Box is fierce. If that is the case, the Buy Box price can drop because the sellers engage in a price war. That means price dumping and low margins.

Price war example

Related: How to Avoid a Price War on Amazon

Estimated sales

Estimated sales help you understand if you can sell as many units as you expect.

Estimated sales help you understand if you can sell as many units as you expect.

IP Alert 

An intellectual property (IP) complaint is when a brand owner complains to Amazon that other sellers resell their brand’s product without its permission. It's risky to sell brands and products with IP complaints unless you have permission from a brand to sell them.

Seller Assistant App’s advanced IP Alert feature shows the red triangle icon if a product has IP complaints and other Amazon policy violations. 

Seller Assistant App’s IP alert is powered by a unique Amazon policy violation database updated automatically in real time. It alerts you about the type of policy violation and the date it was filed.

Seller Assistant App’s advanced IP Alert feature shows the red triangle icon if a product has IP complaints and explains why

Use cases

IP Alert is a deal breaker. You must avoid selling such products by all means. If you get one of such complaints, Amazon suspends your product listing until you provide proof of purchase (invoice or purchase order). If you can’t do that, Amazon will deactivate your offer, which will result in a loss of sales and money.

Related: What is Amazon IP Complaint? How to Avoid IP Complaints

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Restrictions Checker and Bulk Restrictions Checker

On Amazon, you may not be allowed to sell specific products on your account. That can happen for two reasons. Firstly, you may not be eligible to sell specific products because you are a new seller or your seller performance is insufficient. Secondly, a product can be restricted and you can’t sell it without Amazon’s approval. 

Related: How to Check Product Restrictions on Amazon?

Amazon Restricted Products – Complete Guide for Sellers

Restrictions Checker

Restrictions Checker shows if a product is restricted or you can’t sell it for other reasons. If you see a green open lock icon, you can sell it. If you see a red closed lock, you can’t sell a product.

If you see a green open lock icon in Seller Assistant App, you can sell a product

Bulk Restrictions Checker

Seller Assistant App’s unique Bulk Restrictions Checker allows you to check restrictions of up to 5000 ASINs at a time. To do that, upload a list of ASINs to Bulk Restrictions Checker and download a report with the checkup results.

Related: How To Get Ungated On Amazon

Amazon Restricted Brands

Use cases

If a product is restricted, you can’t sell it without Amazon’s approval. Otherwise, Amazon will deactivate your offer and you will lose money. Typically, sellers must avoid restricted products. If you want to sell such products, you must ungate them (get approval to sell from Amazon).

If you want to get approval to sell a product, that takes time and you must submit additional documents like invoices and certificates because such products have stringent safety or other requirements. 

However, some experienced sellers prefer to sell in gated categories because the competition is lower.

Product sourcing flags 

Product sourcing flags from Seller Assistant App

Amazon product sourcing flags are alerts showing that a product can generate problems when you sell it on Amazon. They indicate potential challenges or dealbreakers.

Seller Assistant App alerts you with a specific icon if a product has one or several flags.

Seller Assistant App flags

• Red “A” icon (on the product pages) or Amazon on the orange background (on the search pages) if Amazon is a seller;
• Red box icon for oversized products;
• Red glass icon for fragile products;
• Red drop icon for meltable products;
• Red hazmat icon for the Hazmat (Dangerous goods) category;
• Red 18+ icon for adult products;
• Red GB icon for generic brand.

Related: Seller Assistant App: What Products to Avoid Selling on Amazon?

Use cases

Amazon is a seller 

Red “A” icon (on the product pages) or Amazon on the orange background (on the search pages) means that Amazon sells this product as a seller and it is in the Buy Box. In such a case, it’s better to look for another product. That is because it’s very difficult to compete with Amazon in terms of price and offer conditions.

Oversize (Red box)

Oversize products exceed the standard size and weight limits. Selling such items involves extra fulfillment fees because Amazon calculates FBA fees based on the weight and dimensions of the product. Additionally, oversize items are processed in separate Amazon fulfillment centers, which may mean extended order delivery terms if you use FBA.

Related: Amazon Oversized Products

Fragile (Red glass)

Fragile products can easily break and create a safety hazard. Therefore, they must be handled with care. Amazon requires you to package fragile items using materials such as air pillows, bubble wrap, etc., and apply special labels. That involves extra costs. Additionally, due to these products easily breaking, they have an increased risk of returns.

Related: Amazon Fragile Inventory: All You Need to Know

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Meltable (Red drop)

Meltable inventory is products with a high risk of melting during shipping and storage due to high temperatures. Some examples of Amazon meltables include chocolate, wax, and certain types of cosmetics. Because the high temperature is not suitable for storing and fulfilling meltable products, Amazon accepts them in its fulfillment centers from October 16 to April 14 only.

Related: Amazon Meltable FBA Inventory: All You Need to Know

Hazmat (Hazmat icon)

The Hazardous materials (Dangerous goods) category includes products that may pose a risk to safety, health, or the environment when you use, store, or transport them. On Amazon, that may involve fragrances, like perfume, mobile phone chargers, lithium batteries, etc. The Hazmat category is restricted on Amazon and you must ask for their approval to sell such goods. 

Related: How to Sell Hazmat Products on Amazon - The Ultimate Guide

Adult products (18+ icon)

Adult products are those related to sexual activities or sexual wellness. Amazon does not allow to sale of explicit sexual imagery. However, you can sell some sexually suggestive products. The Sexual Wellness category is restricted on Amazon and you must ask for their approval to sell such goods. Also, adult products must be packaged in plain brown packaging so that no content is visible on the outside of the box. Additionally, Amazon doesn’t allow to advertise such products.

Related: Amazon Adult Products Guide

FBA&FBM Calculator

The FBA&FBM calculator helps you calculate your expenses and product profitability. You have two options: products fulfilled by Amazon (FBA) and products fulfilled by sellers (FBM).

Seller Assistant App’s FBA&FBM calculator helps you quickly calculate product profitability, fees, and logistics expenses for FBA and FBM separately. You can also calculate VAT schemes if applicable. 

Seller Assistant App’s FBA&FBM calculator

Related: How Does Amazon FBA Work. Is Amazon FBA worth it in 2023?

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Profitability

Seller Assistant App’s FBA&FBM calculator shows profit, ROI, and margin

Profit

Profit is calculated as the selling price minus COG (Cost of Goods Sold, configurable), referral fees, FBA fees (if applicable), monthly storage fees sales (if applicable), tax and VAT (if applicable), and logistics (3PL) costs (if applicable). 

Amazon seller profit formula

ROI

ROI (Return on Investment) is the profitability of investment expressed as a percentage. ROI is calculated as profit divided by COG, sales tax, and 3PL costs and multiplied by 100%. 

ROI is calculated as profit divided by COG, sales tax, and 3PL costs and multiplied by 100%. 

Margin 

The Margin shows the profit percentage generated by sales. It is calculated as profit divided by price and multiplied by 100%. 

How to calculate Margin

Related: The Most Important Amazon Seller Metrics for FBA Businesses

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Fees

Seller Assistant App calculates all Amazon fees

Fees

Fees are total Amazon fees, including referral fees, FBA fees, and monthly storage fees. You can switch between the FBA and FBM fees.

R15%

R15% is the Amazon referral fee charged for each unit sold. The fee varies depending on the category and the product sales price for some categories, but typically it’s 15%. Calculated automatically.

FBA fees

FBA fees apply to sellers who use Fulfillment by Amazon. Amazon charges multiple different FBA fees for picking, packing, shipping orders, and customer service. Calculated automatically.

Storage fees

Storage fees are monthly costs of storage per unit in Amazon’s warehouses. Calculated automatically.

Logistics

Seller Assistant App lets you configure FBA and FBM logistics costs

3PL

3PL is third-party logistics costs — (Ship + Prep + Frgl). Configurable.

Shipping

Shipping is the cost of shipping per unit from the supplier to the Amazon fulfillment center. Configurable.

Prep center fees

The preparation center is a service provider preparing your inventory for fulfillment according to Amazon standards. Prep center fees vary depending on which prep center you use. Configurable.

Related: Amazon 3PL - Complete Guide for Sellers

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Tax and VAT calculator

Seller Assistant App calculates sales tax if applicable. To calculate it, enter COG, click it, and switch the “Tax” toggle in the pop-up. Seller Assistant App will calculate your tax.

Seller Assistant App calculates sales tax if applicable

Seller Assistant App supports VAT calculation and European VAT. You can select your VAT scheme — no VAT, standard VAT rate, reduced VAT rate, non-registered VAT for UK sellers, and VAT on fees for European sellers who sell on Amazon US or Canada. Incoming VAT for the cost of goods is supported. To calculate it, enter COG, click it, and switch the “VAT” toggle in the pop-up. Seller Assistant App will calculate your VAT.

Seller Assistant App supports VAT calculation

Related: Amazon FBA Fees 2023

Amazon FBA Storage Fees Explained

How To Reduce Amazon FBA Fees

Use cases 

Profit, ROI, and margin

FBA&FBM calculator shows the product’s profitability and detailed costs. It lets you quickly calculate your profit, ROI, and margin by deducting all fees and logistics costs. A product is suitable for selling if the ROI is over 10%. When you hover your mouse over the ROI figure, the calculator shows you the selling price with 0, 10, and 20% profit and ROI. 

Seller Assistant App calculates price with 10% ROI, and price with 20% ROI.

Logistics costs

You can configure FBA and FBM logistics costs to account for your expenses, and calculate your profit and ROI. 

Taxes and VAT

If you want to calculate VAT, you can select your VAT scheme. If you source from retail suppliers, choose COG, incl. VAT and enter prices from the supplier's website for your calculations (this price typically includes VAT). If you source from a wholesale supplier, choose COG excluding VAT (this price typically excludes VAT).

Related: Taxes for Amazon Sellers: All You Need to Know

Best Tax Software for Amazon Sellers

Software Update: Enhanced Price and COG inputs

How to Configure Expenses (FBA / FBM Logistics)

Quick View 

Seller Assistant App’s Quick View is a widget that appears on your Amazon search pages. It collects the most essential product details that let you understand at first glance if it has any alerts and you shouldn’t spend time on it. 

Seller Assistant App's Quick View on the Amazon search pages

Quick View data

• Product’s ASIN; you can also click to copy the ASIN or the product link;
• Product’s BSR in its main category;
• The FBA and FBM product offer count;
• Your eligibility to sell a product on your seller account;
• IP Alerts;
• If Amazon sells the product;
• You can also add notes to a product and supplier link.

Related: How to Do Quick Amazon Product Research?

Use cases 

When looking for a product to sell on Amazon, you need to research hundreds of products daily. Quick View is displayed on the search pages in an easy-to-understand way and helps get rid of unnecessary results. 

BSR shows how well the product sells, alerts show the items you can’t sell on your account or imply risks, the offer count shows private label products with one FBA seller, and so on. 

You can also put a like or dislike on a product to come back to researching it if needed.

Quick View allows to like or dislike a product

Inventory Widget

Seller Assistant App’s Inventory Widget appears on the Amazon inventory pages.

Quick View is a widget that appears on your Amazon search pages. It shows your notes, saved supplier links, and helps set the minimum price for Amazon Repricer.

Setting the minimum price for Amazon Repricer

Use cases

With Inventory Widget, you can quickly access your comments about inventory and look up the product supplier. You can also calculate the minimum price for Amazon Repricer. There are three price settings available: break-even point (zero-profit price), price with 10% ROI, and price with 20% ROI.

Side Panel View

Seller Assistant App’s Side Panel View is a widget that appears on the side of any website outside Amazon. It shows all essential product data on third-party websites. Seller Assistant App’s Side Panel View displays the most important information about the product in the Side panel, such as title, brand, ASIN, category and BSR, alerts, number of sellers and profit calculator.

Use cases

Side Panel View lets you calculate product price when you search for the product supplier on any website. That helps see directly on the supplier page if a product is profitable. 

Seller Assistant App in Side Panel 

UPC/EAN to ASIN converter

Seller Assistant App’s UPC/EAN to ASIN conve