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How to Sell Raffle Tickets Online

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RaviKrJha
How to Sell Raffle Tickets Online

Whether you’re holding an in-person event or a virtual one, it’s important to start selling raffle tickets online as soon as possible. This way, you can reach a larger audience and encourage people to participate in your fundraising campaign.


To increase ticket sales, your fundraiser must feature great prizes. Provide high-quality photos of the items that will be awarded to participants, and list their price tags.


Ticketing Platforms

Event ticketing platforms provide tools to help organizers create a seamless online registration experience for attendees. They also offer a way to track ticket sales and understand purchase patterns to optimize future events. In addition, some of these solutions integrate with other event management tools to simplify marketing and communication efforts.


Some of the top ticketing software tools include HubSpot and LiveAgent. The former allows customer service teams to record, organize, and track tickets with a unified dashboard that syncs data between the CRM and ticket system. This helps agents resolve problems more efficiently and provides a better overall customer experience.


Customized Ticketing

Whether you’re hosting a fundraiser, charity, club, or another special event, you want your raffle tickets to stand out. We offer a full range of customization options for your online and printed tickets, including front-only or front-and-back printing. You can also choose between 2 standard sizes and select paper types.


Customize your ticket queue

Give each member of your team a personalized experience by giving them a customized view of their own tickets. They can sort them, set a list view or minimalistic ticket view and add categories to help them find important tickets faster.


Personalization is key to offering exceptional customer service. Ticketing systems provide valuable insights into customer data, such as personal details and conversation history, to allow for more tailored support. For example, technical issues can be assigned to a specialized team, while general inquiries can be directed to a customer service team. You can even prioritize incoming tickets based on certain criteria to ensure that urgent issues are handled quickly.


Social Proof

A common mantra in sales and business development circles is that “your brand isn’t what you tell customers, it’s what customers tell each other.” That same principle applies to social proof, which is the incredibly powerful phenomenon that prompts shoppers to buy a product because it’s been recommended by their friends. Testimonials, ratings and reviews, visual UGC, influencer endorsements—these are all forms of social proof that boost conversions on your post-click landing page.


ClearVoice leverages this psychology to great effect on their post-click landing page by highlighting the number of high-profile companies that have been helped by the platform. The list humanizes the well-known brands and provides credibility to the solution, enticing page-skimmers to click through for more information. Another example is Teachable, whose homepage shows the number of lessons taught, 5-star reviews given, and hours spent studying—providing social proof for the company’s value proposition.


Prizes

When planning an online raffle, it's important to choose the right prizes. This helps ensure participants have the motivation to buy tickets. Ideally, the nonprofit should source the items or find local partners who will donate them.


Adding high-quality photos and descriptive captions can also encourage participants to buy tickets. These images can be posted on the organization's social media channels, in email newsletters, and on the website. The nonprofit should also make it clear how much each ticket sale contributes to the cause. This can be a great way to increase trust with supporters.


Some organizations also encourage supporters to sell raffle tickets to their friends and family members. This approach can help increase the number of tickets sold and boost fundraising results. It's also a great way to connect with supporters who may not have known about the organization before. When the event is over, nonprofits can post updates about the winners and celebrate their success.

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