Market and Consumer Assessment Study for a Medical University Expansion in KSA

Saudi Arabia, known for its rapid modernization and vision-driven projects, is now setting its sights on a significant expansion of its medical universities. This ambitious endeavor is not just about increasing the number of educational institutions but also about transforming the Kingdom into a global hub for medical education and research. Here’s an in-depth look at what this expansion entails and its potential impact on the healthcare landscape.

Vision 2030 and the Drive for Educational Excellence

At the heart of this expansion is Saudi Arabia’s Vision 2030, a strategic framework aimed at reducing the Kingdom’s dependence on oil, diversifying its economy, and developing public service sectors such as health, education, infrastructure, recreation, and tourism. One of the key goals of Vision 2030 is to improve the quality of education and to position Saudi Arabia as a leading educational center in the region.

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• In the ten years to 2019, the total number of students in higher education has increased by CAGR 10% and currently stands at 1.64 Mn
• The top 10 public universities account for 67% of public enrollments, while the top 12 private universities account for 56% of private enrollments
• The Riyadh and Mecca regions collectively account for more than half of the medical enrollments, in line with their population share. In contrast, the Eastern region’s share of enrollments is lower at 10.8%, compared to its population share of 16%
• Overall, students preferred public universities, the Master in Medical Education (MME) course, and are willing to travel to any location within Saudi Arabia for their postgraduate studies
• The economic outlook of Saudi Arabia is strong. The country’s real GDP grew by 8.7% in 2022, surpassing the G20 average and reaching over $1 trillion for the first time as sweeping pro-business reforms and a sharp rise in oil prices

Table of Content:

Market / Demand Assessment

• Macro-Economic Analysis and Outlook
• Country analysis and overview including key economic indicators, demographics and outlook etc.;
• Kingdom’s vision 2030 and key programs for Education sector;
• KSA Demographic Analysis
• Analysis of KSA cities in terms of population growth, educational and income levels,
• Education enrollment / spent as % of GDP
• Higher Education Landscape in KSA
• Enrollment rates: public / private universities
• Secondary / Higher secondary students: classification by gender, discipline
• Graduation / postgraduation students: segmentation by region / gender / discipline
• # of universities: public / private by region in KSA
• # of students studying abroad for high education by gender / discipline
• Competition Assessment
• Profile of top 3–4 private universities in KSA
• Overview: Locations, vintage, management, ownership
• Type of curriculum and courses offered
• Admission structure, intake criteria
• Fee structure
• USP / Differentiation: Branding / partnership and tie-ups / accreditation, etc.

Consumer Preference Assessment

• Survey design to include below assessment factors with students in the Easter region:
• Identify key factors that effects student decision to opt for a certain program or a university
• University selection criteria including location, programs offered, campus, placement, type of degree offered, etc.
• Current gaps in KSA wrt courses / discipline / pedagogy: Current CSAT assessment and issues faced
• Practical issues faced by the management (through competition interviews) of existing universities related to student management, management of parent expectations etc.
• Practical issues faced by the management of existing universities related to regulatory requirement
• Faculty sourcing

Medical education is a critical component of this vision. By expanding and enhancing medical universities, Saudi Arabia aims to:

1. Address the Shortage of Healthcare Professionals: With a growing population and an increasing demand for healthcare services, there is a pressing need for more doctors, nurses, and specialized medical practitioners.
2. Foster Innovation and Research: By investing in state-of-the-art facilities and encouraging cutting-edge research, the Kingdom hopes to make significant contributions to global medical knowledge.
3. Improve Healthcare Outcomes: Better-trained medical professionals and more robust healthcare research will directly translate into improved patient care and health outcomes for the population.

Key Initiatives and Investments

The expansion of medical universities in Saudi Arabia involves several key initiatives and substantial investments:

1. Building New Medical Schools: New medical universities and faculties of medicine are being established across the Kingdom, particularly in regions that are currently underserved. This not only makes medical education more accessible but also stimulates local economies.
2. Upgrading Existing Institutions: Existing medical universities are being upgraded with the latest technology, infrastructure, and educational resources to ensure they meet international standards.
3. Attracting Global Talent: To ensure the highest quality of education, Saudi Arabia is actively recruiting distinguished professors, researchers, and medical professionals from around the world.
4. Partnerships with International Institutions: Collaborations with leading global medical schools and research institutions are being pursued to facilitate knowledge exchange, joint research projects, and student exchange programs.

The Role of Technology and Innovation

A significant aspect of this expansion is the integration of advanced technology and innovative teaching methods. Some of the initiatives in this area include:

1. Simulation-Based Learning: Medical universities are incorporating high-fidelity simulation labs that provide students with realistic, hands-on training without the risk of patient harm.
2. Telemedicine and E-Learning: With advancements in telemedicine and online education, students can now access lectures, resources, and even clinical training remotely. This is particularly beneficial for students in remote areas.
3. Research and Development Hubs: Specialized centers focused on R&D in fields like genomics, biotechnology, and personalized medicine are being established, positioning Saudi Arabia as a leader in medical research.

Impact on Healthcare in Saudi Arabia

The expansion of medical universities is expected to have a profound impact on the healthcare system in Saudi Arabia:

1. Increased Workforce Capacity: With more medical graduates entering the workforce, the healthcare system will be better equipped to meet the needs of the population.
2. Enhanced Quality of Care: Well-trained medical professionals and ongoing research will lead to improved diagnostic and treatment methods, enhancing the overall quality of care.
3. Economic Growth: The development of medical universities and research centers will create jobs, attract foreign investment, and stimulate economic growth in the surrounding areas.

Conclusion

The expansion of medical universities in Saudi Arabia is a bold and strategic move that aligns with the Kingdom’s Vision 2030 goals. By investing in education, fostering innovation, and building global partnerships, Saudi Arabia is not only preparing to meet its own healthcare needs but also positioning itself as a leader in medical education and research on the world stage. As these initiatives take root, the benefits will be felt across the healthcare system and beyond, ushering in a new era of medical excellence in the Kingdom.

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