The Middle East and North Africa (MENA) region is witnessing a transformative shift in the landscape of education and professional development. As technology continues to evolve, so does the way people learn and acquire new skills. One of the most significant trends reshaping this landscape is the rise of online training content ventures. These platforms are not only democratizing education but also empowering individuals and businesses to stay competitive in a rapidly changing world. Here’s an in-depth look at the burgeoning online training content industry in the MENA region and its far-reaching implications.
- The Middle Eastern e-learning market is growing rapidly due to market makers such as the governments, private schools, and corporations. The corporate e-learning market accounts for ~8–10% of the total e-learning market. Oman, at 19.6%, has the highest growth rate in the region’s e-learning market, followed by Lebanon (16.0%), Turkey (12.9%), Kuwait (12.6%), and Qatar (11.3%)
- As organizations continue to thrive in the current developing market, corporates are experiencing an emerging skill gap, thereby increasing the need for training
- Considering the Middle East is an emerging market, training is essential for partners, so as to gain the correct knowledge to sell, implement, configure, manage, and troubleshoot technology at user level
- The challenge for most end organizations, IT suppliers, and IT trainers in the Middle East is to keep up with the training and development of the right mix of IT professionals
- Skill shortage, language and cultural training, government initiatives on ‘-ization’ programs, and initiatives to retain employees are some of the key factors driving growth in the training industry in MENA
Table of Content:
Current ‘online training’ market in the MENA region
- Growth trends in training and development
- Factors relating to training industry products in the MENA speaking counties
- Size of the training market across the MENA countries
Supply Side Analysis
- Competitor analysis of the 4–5 similar comparable like in the US; Udemy, Coursera, etc.:
- Product features on offer
- Product range — standard products and customized products
- Major training offering types, languages, etc.
- Pricing of end products
- Projected sales
- ‘Channels to market’, distribution system features, marketing activities
- Business model of the venture
Demand side analysis
- End-users of training materials and influencers in the purchase decision process:
- Demand trend in the local market for training materials
- Keys and challenges
- Current supplier used: satisfaction levels with products and services
- Product availability (English, French and Arabic — together)
- Need gaps, particularly for superior products.
- Price considerations
Opportunity Assessment:
- Critical success factor and product differentiators
- Differentiating and marketing strategies
- SWOT analysis
- Recommended business model
- Marketing strategy
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