A virtual private network allows remote access to a private network through a public network such as the internet. VPNs provide a more secure means of accessing corporate networks remotely. It uses encryption to provide a secure tunnel for data and information transmitted between two points. VPNs are useful for remote working, public Wi-Fi access, and access to geo-restricted content. The increased adoption of work from home and online education post pandemic has fueled demand for easy to deploy and access VPN solutions.
The global virtual private network (VPN) market is estimated to be valued at US$ 57.2 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the virtual private network (VPN) market are Cisco system Inc., Fortinet FortiClient, Palo Alto Networks GlobalProtect, Check Point Endpoint Remote Access VPN, SonicWall VPN, Juniper Networks Pulse Secure, Citrix Gateway, OpenVPN Access Server, F5 BIG-IP Access Policy Manager, Barracuda CloudGen Access, Zscaler Private Access, NetMotion Mobility, WatchGuard IPSec VPN, Hideman VPN for Business, Perimeter 81, Key Players, ExpressVPN, Proton VPN, NordVPN, and CyberGhost.
The massive shift to the work from home model during the COVID-19 pandemic fueled demand for easy to deploy and simple to use VPN solutions. Enterprises expanded VPN infrastructure to support the growing number of remote workers accessing corporate networks. Increased dependency on distance learning and online education further boosted adoption.
Several VPN vendors have introduced easy signup, simplified onboarding, zero trust remote access, and enhanced security features to tap rising demand from SMBs and individual users. Leading players are focusing on global expansion by partnering with local internet service providers, cellular carriers, and software vendors. They are launching multi-language interfaces and payment options to penetrate developing markets.
Market Key Trends
Simpler set up and wider device compatibility are a key trend in the Virtual Private Network Market Size. Increased usage of personal devices for work and remote access has prompted vendors to roll out client-less access, single sign-on, and browser-based VPN solutions compatible with any device including mobile phones. Deployment is as simple as accessing through a web link without requiring to install anything.
Zero-trust network access combining SaaS apps and VPN is another emerging trend. It removes the need for a separate VPN client and provides access from any location based on user identity rather than IP address. Such zero-trust remote access solutions offer better security than conventional VPNs while simplifying deployment and user experience.
Porter's Analysis
Threat of new entrants: New entrants need to invest significant capital in infrastructure and fulfill strict compliance requirements to gain customers trust and loyalty.
Bargaining power of buyers: Large businesses have higher bargaining power due to the volume of connections required while individual buyers have low bargaining power.
Bargaining power of suppliers: Leading VPN providers create competitive pressure on each other to offer advanced security features and services at competitive prices limiting suppliers individual influence.
Threat of new substitutes: No direct substitute available for VPN services yet, but cloud access security brokers and zero trust network access are evolving as alternatives.
Competitive rivalry: Fierce competition exists between numerous global and regional players to gain new customers and retain existing ones by offering new features and discounts.
Geographical Regions
North America region accounts for the largest share in the global VPN market in terms of value due to high digital connectivity and security awareness. Asia Pacific region is expected to grow at the fastest pace driven by increasing adoption of advanced technologies and growing economy in countries such as China and India.
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