In recent years, the beauty industry has seen a vibrant surge of Black-owned and founded makeup brands, each offering unique and innovative products that cater to a wide range of skin tones.
These brands are not just changing the face of cosmetics; they are celebrating diversity and championing inclusivity. From striking eyeshadow palettes to versatile foundations, Black-owned makeup companies have set new standards in quality and creativity.
Whether you're looking for a statement lip color or a flawless foundation match, these Black-owned eyeshadow and makeup brands provide an array of choices that honor all skin tones.
Get ready to discover some incredible brands that deserve a spot in your makeup collection.
Black-owned and founded Makeup firms
Kay Nicole Cosmetics
Rising beauty brand Kay Nicole Cosmetics is rapidly establishing herself with her black-owned makeup and eyeshadow. Mixability and a substantial color range define her eyeshadows. The brand focuses on producing colors that accentuate and balance melanin-rich complexion tones so that everyone may discover their ideal match. Anyone wishing to liven up their cosmetic collection has to have Kay Nicole's eyeshadows.
Agi Colé
The Skin-Enhancing Tint, Ami Colé's first release, gained instant fame perhaps because the colors have neutral, golden, and yellow eyeshadow undertones that fit melanin-rich skin tones (instead of skewing red, which is a common problem for black beauty enthusiasts).
The brand kept its success going with Skin-Enhancing Concealer, Skin Melt Loose Powder, and Lash-Amplifying Mascara.
Danessa Myricks Beauty
Often winning the Allure Best of Beauty Awards, Danessa Myricks Beauty is the famous brand of the renowned makeup artist Danessa Myricks. The brand's utilization of highly pigmented and unusually textured products, Colorfix, Twin Flame Liquid Eyeshadow, and Yummy Blurring Balm Powders, is primarily responsible for this popularity since these formulas improve makeup skills.
WYN Beauty
Launching WYN Beauty in April, Serena Williams moved from the tennis scene to the cosmetic business. A lifetime athlete, Williams sought to produce cosmetics that would look nice even under sweat. With products like lipstick, mascara, concealer, and the Hydrating Skin Enhancing Tint SPF 30, which delighted Allure editors, the brand emphasizes active beauty.
LYS beauty
Founded by Tisha Thompson, LYS Beauty emphasizes high-performance "clean" beauty products with skincare top priority and deep shade ranges, all at reasonable prices. LYS Beauty gained notoriety in 2021 as the first black-owned clean makeup brand at Sephora and has subsequently launched other editor-loved products.
Juvia's Place
Chichi Eburu started Juvia's Place in 2016 because she felt there were few makeup options for her deep skin tone. Inspired by her African roots, Juvia's Place presents vivid eyeshadow palettes, liquid eyeshadows, lashes, and lip glosses that are creative and colorful in the black-owned.
TLB: The Lip Bar
After rejection on Shark Tank, Melissa Butler started TLB in 2012. Butler, a former Wall Street stockbroker, developed a brand for people looking for edgy lipstick colors using organic shea butter, avocado oil, and coconut oil all with encouraging properties.
With the Fast Face System, which comprises a face tint, concealer, and blush/highlighter palette, TLB moved beyond lip products in 2020.
Pat McGrath Labs
Pat McGrath is a self-made billionaire and seasoned beauty genius. Inspired by her mother, McGrath developed an early passion for makeup at seven years old. She has frequently led over 60 shows each fashion month, working with Giorgio Armani, CoverGirl, and Max Factor.
Her business, Pat McGrath Labs, is well-known for its excellent goods and gorgeous packaging. Her brand consists of beautiful blue-based, award-winning products, including the Lust MatteTrance Lipstick in Elson and the Skin Fetish Highlighter and Balm Duo.
Fashion Fair
Fashion Fair first opened in 1973 under the direction of Cheryl Mayberry McKissack and Desirée Rogers, with foundations especially designed for dark complexion tones. Returning in 2022, the brand offers lipsticks that are ideal for darker skin tones and complexion products, leaning toward golden and olive tones.
Blk/Opl
Blk/Opl formally became black-owned in September 2019 upon acquisition by Fashion Fair Cosmetics owners Desirée Rogers and Cheryl Mayberry McKissack. Although, the brand has spent more than 20 years offering skincare and eyeshadow products, especially for people of color. The brand provides skin care products, vivid cosmetics, and a diversity of complexion goods.
Mented Cosmetics
Launching Mented Cosmetics in 2017, KJ Miller and Amanda E. Johnson set out to produce neutral lipstick colors for dark complexion tones. The company's Semi-Matte Lipsticks initially met this aim. Since then, Mented has added foundation sticks, eyeshadows, blushes, and even nail paint. Miller still works with the brand, which West Lane Capital recently acquired.
Conclusion
Black-owned and -founded makeup brands have consistently set the bar high in the beauty industry, offering innovative products that celebrate and enhance the beauty of all skin tones. From the groundbreaking artistry of Kay Nicole Cosmetics to the inclusive shade ranges, this brand is an essential addition to any makeup collection.
