Our perception of the world is mostly informed by what we see. This is why most brands showcase their products at eye level. But because of this, the average person’s field of vision is saturated with product ads and promotions.
Think of a shopping complex. Everywhere you go you’re bombarded with visuals—there’s no escaping them! But you know where most consumers aren’t looking? The floor! And, of course, that’s where floor graphics come in.
The next time you’re at a mall, look at how empty the floors are; all of it is potential ad space. Once you realize how effective floor advertising can be, and you implement floor ads, you’re sure to see a range of positive results.
Why Floor Graphics Are Trendy In The Business World
Floor graphics are trendy everywhere nowadays, but the reason why may surprise you! It’s because people are always on their smart phones!
In fact, recent studies show that around 60% of people look at their phones while walking. This means people are spending more time looking down, so there’s a perfect opportunity for eye-catching floor graphics.
Unique Advertising Space
Businesses are now realizing that floors can be a wholly beneficial advertising space, as large, impactful graphics can be used to grab attention and promote products.
In multi-level complexes, some floor decals are visible from even high up; these ones are especially good for large-crowd marketing.
Unexpected And Attention-Grabbing
People don’t usually expect advertising on the floor, so floor clings immediately stand out. Also, since floor stickers have a special texture, they feel different when you walk on them, which means they catch attention well.
Of course, you’ll need to keep your graphics clean, but fortunately they’re easy to maintain.
Creating Boundaries And Order
Floor graphics can also help with managing crowds in commercial or public places. For instance, those yellow floor stickers you see in banks, supermarkets, and airports, the ones that say "Wait Behind This Line”, help create boundaries in important areas.
Clever Advertising
Putting an image of your product or logo on the floor is a unique way to boost brand awareness. Also, if there are clever messages on your floor decals, they can guide shoppers in a fun and engaging way.
Direction Markers
Floor signs can direct people to specific areas. For example, floor graphics can guide customers to specific aisles in supermarkets.
In emergencies, glow-in-the-dark arrows can direct people to the nearest exit, so they’re potentially life-saving.
Utilize Your Floor To Skyrocket Your Business
If you use floor graphics strategically, they can be a powerful marketing tool. Don’t be afraid to get creative; the unique graphics engage customers well.
Finally, if you’re searching for innovative floor graphics that’ll enhance your business, Power Graphics must be your first choice! Our top-tier floor decals are designed to make lasting impressions. Discover our wide range of designs and find the perfect floor graphics or stickers for your project!
Our committed customer service team guarantees a personalized shopping experience, and we’ll make sure our products meet your exact requirements.
Author Bio
The author runs a 25-year-old printing company that’s known for its unmatched expertise and cutting-edge machinery. They sell a wide range of trade show marketing products, including display hardware, banner stands, trade show displays, and floor signs. For more details, visit https://www.power-graphics.com/.
4 out of 5 apps fail. Do you know why? Because they do not give as much attention to their launch strategy as they give to the development phase. This article will exactly tell you what you should know!
