The Africa mobile phone accessories market includes a diverse range of protective covers, headphones, power banks, wired headphones, Bluetooth headphones, and screen guards that are widely used along with mobile phones. Mobile phone accessories provide extra features to smartphones and help protect them from physical damage. Rising smartphone adoption coupled with growing disposable incomes have boosted the sales of affordable mobile phone accessories in Africa. Mobile phone accessories such as covers, screen guards, and batteries have become essential smartphone items. This is attributed to the increasing demand for refurbished and low-cost smartphones which require protection from mechanical damage. The Global Africa Mobile Phone Accessories Market is estimated to be valued at US$ 370.81 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024 to 2031 Key Takeaways Key players operating in the Africa mobile phone accessories are 3M, Armolan, Avery Dennison Corporation, Eastman Chemical Company, HYOSUNG CHEMICAL, Johnson Laminating and Coating, Inc., LINTEC Corporation, Nexfil Co., LTD., Rayno Window Film, Saint-Gobain Performance Plastics, and Toray Industries, Inc. These established companies are focusing on new product development and marketing strategies to strengthen their presence across Africa. The mobile phones due to increasing internet and smartphone penetration is a major factor driving the Africa Mobile Phone Accessories Market Growth. As disposable incomes increase, more Africans are adopting feature phones and smartphones which spurs the demand for protective cases, screen guards, portable chargers, and headphones. The Africa mobile phone accessories market is expanding globally with rising smartphone usage within the region. Key players are investing aggressively in African countries with large populations like Nigeria and South Africa to tap growth opportunities. Partnerships with local retail chains and e-commerce platforms will help increase sales networks and volumes for mobile phone accessory producers over the coming years. Market Key Trends Increased usage of online platforms for product sales is a key trend being witnessed in the Africa Mobile Phone Accessories Market Size and Trends. E-commerce is growing rapidly in major African countries with improving internet connectivity. Leading online retailers have built robust mobile phone accessory catalogs and offer competitive prices and deals. This has boosted the accessibility and discoverability of mobile phone accessories for African consumers. Meanwhile, key players are promoting their brands heavily online through marketing campaigns on social media platforms and dedicated apps. As a result, the e-commerce channel has emerged as an important sales avenue for mobile phone accessories.
Porter's Analysis Threat of new entrants: The threat of new entrants in the Africa mobile phone accessories market is moderate as it requires significant investments and established distribution networks to compete with existing players. However, the growing demand provides opportunities for new players. Bargaining power of buyers: The bargaining power of buyers in the Africa mobile phone accessories market is high due to the presence of many suppliers and availability of a wide range of products. Buyers can negotiate on price and quality. Bargaining power of suppliers: The bargaining power of suppliers is moderate since there are many suppliers of raw materials required to manufacture mobile phone accessories. However, suppliers may bargain on quantity, quality and timely delivery of materials. Threat of new substitutes: The threat of new substitutes in the Africa mobile phone accessories market is low as there are no close alternatives to mobile phone accessories like screen guards, battery cases, chargers, and headphones. Competitive rivalry: The competitive rivalry is high owing to the presence of many local and international brands offering a variety of accessories at competitive prices. Players compete based on product features, designs, prices and effective marketing. The geographical region where the Africa mobile phone accessories market is concentrated in terms of value is South Africa. It accounts for over 30% of the total market value due to high smartphone penetration and organized retail. Egypt is considered the fastest growing region for the Africa mobile phone accessories market. It is expected to grow at a CAGR of around 8% during the forecast period owing to increasing disposable income, rising internet and smartphone adoption, and growing youth population.
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