The global video streaming market size is expected to reach USD 416.84 billion by 2030, registering a CAGR of 21.5% from 2024 to 2030, according to a new report published by Grand View Research, Inc. Prominent technological advancements like execution of blockchain technology in video streaming and the practice of Artificial Intelligence (AI) to advance quality of videos are expected to augment the growth of video streaming market over the forecast period.
Emerging cloud-based streaming solutions for augmenting the scope of content is directly influencing the growth of the market. This tendency is observed in various parts of North America and Asia Pacific. Moreover, other factors ascribing to the growth of the market are rapid, increase use of mobiles and tablets, digitalization and the growing popularity of online video streaming.
Video Streaming Market Report Highlights
- The increasing usage of videos in corporate training and the impact of video streaming on the education sector are anticipated to drive the growth of the market
- The Over-the-Top (OTT) segment is expected to register the highest CAGR over the forecast period. The growth is attributable to key trends in OTT, including increased demand for digital original content, hybrid monetization models, and intensive competition resulting in content fragmentation
- The Asia Pacific regional market is expected to witness significant growth over the forecast period owing to the increasing demand for high-speed internet connectivity and Video-on-Demand (VOD) streaming
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Prominent demand for high-speed internet connectivity, on-demand videos and the rising inclination towards original digital content are the key driving factors for the market's growth. Video streaming has increased as a result of the growing popularity of smartphones and a variety of high-speed internet technologies including 3G, 4G and LTE. Moreover, the growing demand for devices supporting digital media is helping consumerâs access media content anywhere across the world.
The market is divided into live and non-linear video streaming based on the type of streaming. Live streaming is the term used to describe content that is shown in real time over an internet connection. Further important findings from the study point to the live video streaming category as having the largest development potential throughout the predicted period. Also, because of the growing desire for material that can be watched online but not in real-time.
The COVID-19 pandemic regulated people to confine themselves at home and stay indoors for a prolonged period. Due to these circumstances, streaming service saw an increase in viewers and engagement, leading to a greater uptake of video streaming. Platforms such as Netflix, YouTube, and Disney+ have registered a spike in the viewership worldwide.
Organizations like Hotstar and Netflix executed machine learning and AI algorithms to study user behavior and demographics. This aided organizations in identifying audience interests and offering modified content references to keep them frequently engaged. Subsequently, these AI-based platforms offer viewers content satisfying their specific interests, providing them with a highly personalized experience.
List of Key Players in the Video Streaming Market
- Akamai Technologies
- Amazon Web Services, Inc.
- Apple Inc.
- Cisco Systems, Inc.
- Google LLC
- Kaltura, Inc.
- Netflix, Inc.
- International Business Machine Corporation (IBM Cloud Video)
- Wowza Media Systems, LLC
- Hulu, LLC
We have segmented the global video streaming market based on streaming type, solution, platform, service, revenue model, deployment type, user, and region.
Video Streaming Type Outlook (Revenue, USD Billion, 2017 - 2030)
- Live Video Streaming
- Non-Linear Video Streaming (Video on Demand)
Video Streaming Solution Outlook (Revenue, USD Billion, 2017 - 2030)
- Internet Protocol TV
- Over-the-Top (OTT)
- Pay-TV
Video Streaming Platform Outlook (Revenue, USD Billion, 2017 - 2030)
- Gaming Consoles
- Laptops & Desktops
- Smartphones & Tablets
- Smart TV
Video Streaming Service Outlook (Revenue, USD Billion, 2017 - 2030)
- Consulting
- Managed Services
- Training & Support
Video Streaming Revenue Model Outlook (Revenue, USD Billion, 2017 - 2030)
- Advertising
- Rental
- Subscription
Video Streaming Deployment Type Outlook (Revenue, USD Billion, 2017 - 2030)
- Cloud
- On-Premises
Video Streaming User Outlook (Revenue, USD Billion, 2017 - 2030)
- Enterprise
- Consumer
Video Streaming Regional Outlook (Revenue, USD Billion, 2017 - 2030)
- North America
- Europe
- Asia Pacific
- South America
- Middle East and Africa (MEA)
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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Grand View Research, Inc.
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Email: sales@grandviewresearch.com
Web: grandviewresearch.com
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In previous articles, we have discussed the âopportunities live streaming eventsâ provide.While that was theoretical, we push forward the point with a case study â how UFCâs OTT app with the help of its âFight Passâ along with âPay-Per-Viewâ made it the Gold standard in the space.What is UFC?Before we get into the details of the app, a quick explanation of what it is:The UFC (Ultimate Fighting Championship) is the largest promoter of MMA (Mixed Martial Arts) fights, with around 40 events each year, more than 500 fighters under contract and a growing international fan base.While UFC has seen success since the turn of the millennium, the first UFC event was held in 1993.Why is UFCâs ott app successful?UFC runs a âFight Passâ which is a digital streaming service that gives fans of UFC content 24/7, 365-days a year.
Hereâs 5 key reasons why UFC is the current reigning sports OTT champion globally:ContentContent is the most important aspect of the success of your OTT channel.UFCâs OTT app keeps fans engaged by offering them footage that canât be found anywhere else.
Even footballâs governing body, FIFA, canât compete with this.
The UFC app through its âFight Passâ gives users access to the Early Prelims from the biggest UFC Pay-Per-View cards along with over 200+ live events from promotions such as Invicta FC, GLORY Kickboxing, QUINTET (Team Submission Grappling), Eddie Bravo Invitational, Polaris, and many more.AvailabilityOnce the content is in, we have stated the importance of being available cross-platform.
UFC has this covered by being available across devices, including Laptops, Apple TV, Xbox One, Amazon Fire TV, iPad, iPhone, Android devices, Chromecast, Roku, Samsung Smart TV, and LG Smart TV.
UFCâs âFight Passâ is available at US$ 9.99 per month or an annual package of US$ 95.99.
With the rise of online video, video delivery over the internet has skyrocketed in recent years.
As the trend of OTT TV is doesnât in the way of changing its path, the âOver the topâ has brought substantial change by creating an impact in the world of television.
OTT software comprises a host of tools, applications, and services that enable content creators and publishers to distribute OTT media, and monetize it Advanced Features :Streaming video delivery quality and optimizationMedia ingestion of live events (e.g.
for later deliveryCotent organization Content schedulingMonetization (SVOD, TVOD, AVOD, Pay per view)API access for ancillary toolsSDK or development toolkit for designing player, optimizing for playback on various devicesMulti-service integrationContent hosting, video storageSecuritySearching for the perfect OTT solution can be a bit intimidating, especially since there are so many important features involved.Weâve broken down Best OTT Video Platform providers to give you a good idea of what each solution is like, what they have to offer, and how much they cost.  Â