For a global consumer brand, comprehensive monitoring and optimization of their digital shelf presence is critical. By deploying our proprietary digital shelf analytics platform Market360, our client received actionable insights in real time across their vast product range and gained the competitive edge necessary in today’s fast-paced and data-driven market.
Client:
A leading global sportswear retailer.
Challenge:
The client faced challenges in monitoring and optimizing their digital shelf presence across multiple channels and geographies. Rapid changes in product visibility, availability, pricing, and content compliance on online marketplaces made it difficult to identify opportunities and address gaps. Additionally, the lack of insights into competitor positioning on eCommerce platforms hindered the client’s ability to make informed decisions and improve customer engagement.
Solution:
eClerx implemented Market360, an AI-powered digital shelf analytics platform designed to provide real-time insights and actionable recommendations. Market360 enabled the client to monitor critical performance indicators (KPIs) such as product availability, share of search, content compliance, ratings and reviews, and pricing. The platform was deployed on eClerx Digital’s on-premises server for better infrastructure management and customized to meet the client’s specific requirements.
Market360 provided automated data capture, cleansing, and standardization from over 90 retail sites globally, with daily data updates for quick insights and actions. Custom modules and dashboards delivered performance metrics, trend analysis, and actionable insights, allowing the client to optimize their digital shelf presence and improve decision-making at speed and scale.
Empowering your success with Market360:
Market360 empowers your brand by providing real-time insights into critical digital shelf KPIs. Optimize share of shelf and share of search, manage ratings and reviews with sentiment analysis, ensure content compliance and quality, monitor product assortment availability, fine tune pricing and promotions, and track seller compliance and
performance. With Market360, you’re equipped to make data-driven decisions that maximize your brand’s potential.
Digital shelf KPIs measured:
- Product availability
- Full price share
- Content compliance
- Share of search
- Share of navigation
- Ratings & reviews
How we did it: a collaborative effort between eClerx Digital technology and analytics teams and our client.
The client had an eClerx Digital dedicated IT and data management team set up and customize the Market360 platform to meet their needs. Our team then deployed an end-to-end automated solution that helps with data capture, data cleansing, data audit, standardization, and upload to the Market360 database.
With consumer brands, time is always of the essence. eClerx Digital was expected to go live as soon as possible. Our team implemented a phased approach starting with 20 retail sites on the platform and ultimately onboarding 90+ sites within 3 months.
Project managers, business analysts, technology leads, and operations leads from both sides were involved at various stages of the project to ensure all client business needs were met and the project went live as planned.
Project overview:
Automated data capture and data processing from 90+ sites globally
- Data was delivered daily for quick insights and actions
- Robust quality audit framework to ensure 99%+ quality
- API for seamless export of data directly from the Market360 database
- Availability of historical data repository for trend analysis
Customized Market360 modules with customized KPIs to meet business requirements
- Performance dashboard on the landing page for executive insights
- Customized modules with new KPIs
- Data availability reports
- Automated KPI alerts
- Insights pack and digital shelf scorecards available for actionable insights
Regular tool maintenance and feature enhancements to improve user experience
- Custom global filters, campaign filters, save profile filters
- Geo-specific user logins
- Automated data standardization
- Document repository
As added value and to engage platform users, we published a monthly newsletter with insights on data captured and announcements about new tool enhancements.
Technologies & platforms:
The Market360 digital shelf analytics platform is a SaaS platform built by industry experts for brands, manufactures, retailers and distributors who prefer low-code digital shelf analytics with ready-to-consume reports and flexibility to customize, backed by fully managed services. It offers diagnostic tools for digital shelf monitoring and optimization that delivers key actionable insights in real time. It allows for data-driven decisions after analyzing performance metrics throughout customer touchpoints, from brand awareness to consideration to conversion across eCommerce channels.
Market360 is a valuable tool for businesses looking to gain a competitive edge in today’s fast-paced and data-driven market. It has simple & customizable setup, provide access to global data, comes with dedicated support from eCommerce experts and enterprise level security.
Impact:
The implementation of Market360 delivered significant benefits for the client. SKU availability improved by 12% across key accounts, leading to better fulfillment and reduced missed sales opportunities. Quarter-on-quarter sales for high-priority products increased by 7%, while active monitoring of campaign keywords improved page 1 share of search by 5% in the Asia-Pacific (APAC) and European Union (EU) regions. Sales during campaigns increased by 10% due to enhanced visibility and performance tracking.
Content compliance reached a 90% average score across top accounts, ensuring consistent and accurate product representation on partner sites. Pricing compliance improved by 6%, reducing incorrect pricing and extended discounts on selected marketplaces. Additionally, 90% of SKUs on key accounts consistently displayed syndicated reviews, enhancing customer trust.
Market360 achieved 99% data accuracy, delivered data on a daily cycle with T+1 turnaround time, and maintained 99% uptime, ensuring reliability and efficiency for over 200 active users. This comprehensive solution empowered the client to maintain a competitive edge and maximize their eCommerce potential.
Key operational metrics:
- 200+ active users from the client side
- 99% uptime of the Market360 tool
- 99% accuracy of data delivered
- <10s page load time for the client on Market360
- T+1 data delivery turnaround time (daily cycle)
- 100% timeliness of data
Case Studies
AMD: Gaining actionable insights by effectively measuring digital shelf metrics.
