
SEO marketing can be termed as a marketing strategy, which is designed with the objective of improving the visibility of website or web content on the search engine result pages. The strategy includes optimisation of keywords, creation of quality content, building of links, improving website speed and making the websites responsive enough.
In short, an effective SEO or search engine optimisation marketing strategy would help the search engine to check if your content is informative enough to enjoy top ranking on the result page. In other words, the search engine will evaluate the quality of the content and highlight it by putting it up at the top of the page.
So the bottomline is that if you want your business to have a strong online presence, an effective SEO marketing campaign is a must.
The importance of SEO marketing
Technically speaking, search engines are the pathways for users to discover websites online. So no matter whether you produce informational content or promote your products or services, the visibility of the website or the traffic that the website will enjoy will entirely depend on the success of the SEO marketing strategy formulated by your local SEO expert in Melbourne.
Types of SEO Marketing
Modern SEO Marketing falls under the following category:
On-page SEOOff-page SEO
Technical SEO
On-page SEO: On page SEO marketing involves optimising the website content to ensure that the visitors and the search engines are able to understand and navigate whatever information is there to be published. Some of the on page SEO marketing parameters include topic relevance, meta data, meta description, URL slug.
Off-page SEO: Off-page SEO primarily is all about banklink building with a view to increase domain authority. This will help links on other websites to point towards your website.
Technical SEO: Technical SEO involves incorporating changes at the backend of your website with a few to improve search performance. Technical SEO ensures that the speed of your website is fast enough to retain the traffic. Besides, it also guarantees the site is optimised for search engine crawlers, and is mobile-friendly.
So these are the fundamental information you need to have about SEO marketing.