In the digital era digital marketing and social media ads, traditional advertising methods play a significant role in delivering results.
Advertising In Shopping Malls is still a powerful and highly effective promotional strategy for brands seeking visibility and engagement. With umpteen numbers of daily footfalls, the shopping malls offer a diverse and captive audience making them an ideal location for effective advertising.
What makes shopping malls a prime advertising spot?
Shopping malls are beyond a retail space. They are entertainment, dining and lifestyle hubs. People visit the malls only to shop but also to enjoy, socialize and attend events. This high level of engagement ensures high visibility and good traffic.
Strategically placed mall advertising formats from Mallads; including digital displays, banners, kiosks or floor graphics cannot be easily missed by the visitors.
Benefits of Shopping Mall Advertising
• High Visibility, High Impact: The average consumer spends at malls during every visit. They visit many areas exploring various options of dining, retail shops and food courts. Placing advertisements at the strategic points in the malls including entrances, escalators, food courts, parking areas and anchor stores. The Large Digital Screens and Interactive kiosks from Mallads stand out, alluring the attention of visitors and delivering the messages in a memorable and enticing way.
• Targeted Reach: Shopping Malls attract specific demographics based on brand mix and location. The luxury malls placed in affluent area allure elite visitors while suburban malls entice middle income shoppers. The malls allow the brand to tailor their advertising strategies to the right audience increasing the chances of conversions.
• Apt for product launch and conversions: Mall advertising is apt for product launches, seasonal offers and brand activations. Interactive setups or live demos allure crowds and allow real-time engagement something online ads cannot offer.
• Seamless blend with online marketing: Many brands integrate mall advertising with digital campaigns. Social media contests, QR codes, social media contests and app-based rewards are part of the mall advertising strategy, continuing online and ensuring maximum impact.
When seeking advertising in shopping malls, work with professional Billboard Companies to ensure good visibility, targeted reach and high level customer engagement.
Malls are built to create an attractive space for people to buy.
Ergo, they need to attract people.
And nothing attracts footfalls of people into the malls more than knowing that their favourite brand has a store at their nearest mall.
Buyers are attracted to brands that connect and engage with them.
Brand stores are now becoming an extension of their heritage and brand story.
To read more visit https://www.123articleonline.com/articles/1162157/brands-that-malls-love
