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But in a year with a global pandemic like COVID-19, the road becomes even more uphill.In this article, you can find some survival tips for your small business in 2021.Taking good care of your fans, using segmented advertising on social networks or automating your business processes can be some of the solutions.Even with all that the pandemic is leaving us, there is still reason to think about a brighter future.

In this way, you can create ads aimed at a similar audience.Another advantage is that Facebook ads are converted to Instagram ads in the Facebook Ad Manager.

If used well, Instagram can be a great platform to grow and sell.Segmentation is the main advantage of social networks because when generating ads, you can use criteria such as education, economic level, ethnic affinity, location or important events.If you limit the criteria, fewer people may see your ad, but that is offset by the advantages of better reaching those you want to know about your business.Don't forget to create tracking pixels for retargeting ads.

You may thus discover a new market.Automate those business processes that waste timeIf you keep juggling your receipts for each month, it may be time to download a specific app.This will take the work out of reconciling expenses, as the app can automate the process for you.Another added benefit is the reduction of human errors.

By scanning receipts on the fly, you no longer have to worry about losing them or making mistakes entering them into the accounting system.Lean on your accounting advisor when you need confidentiality or financial supportMaintain confidentiality when looking for financing solutions and rely on your trusted accounting advisor.

This can pave the way for often confusing applications and continual updates to legislative provisions.Create paid subscription servicesIf your business model allows it, can you create a recurring subscription service for your clients?

Though it's not always easy to start a new business, the rise of technology in recent years has made it much easier for small companies to grow and succeed.

In this article, we'll share a few ways to use technology in your small business to make things easier on you and your team and increase your chances of success.Tips on how to use technology for small businessIf you're starting a small business, it's important to know that technology is an essential tool.

There are many different tools for different types of businesses, but here are some tips for using technology for small business success.Project management softwareHelps keep your company organized and efficient.

Whether you’re a solopreneur or have a small team in place already, a project management system can help make your workflow more streamlined.Communicate more efficiently with VoIPForget old phone hardware and get an affordable Business Phone Systems Brisbane that will allow you to communicate confidently using the internet.

Save on your monthly bill while allowing easy access for remote and local staff who can stay connected wherever they go.Online data storageMany small businesses are turning to online data storage services to remove their need for in-house servers, giving team members access regardless of their physical location.

Alternatively, entrepreneurs with simple billing can try free software like Wave which stores all your customers data securely, allowing you to send invoices, track payments and create estimates.Cybersecurity softwareA business without security for their network is likely to fall prey to a cyber-attack.

Preparing goals is an integral part of any kind of business plan.

Preparing a goal is merely component of the image.

Obtaining them is much more significant.

Learn how to determine which targets are essential enough to commit to, as well as systematically work in the direction of them by damaging all of them down into steps, establishing timetables, identifying sources required, and also benchmarks for excellence.

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Christian Kruse takes us through the current state of marketing and how small businesses can cope up with the burnout that the pandemic brought with itself.If you are like most small business owners, you probably have the tendency to want to do everything yourself.

And, it is understandable since this is the passion that you are pursuing and you want everything to run smoothly.

The excitement that comes with the realization of your entrepreneurial dream drives you to work long hours to ensure everything is streamlined.What you don’t know is that you are fuelling a recipe for burnout.

You will not see it coming, it will creep in overtime only to realize when you are already going downside.

By this time, you have a difficult time making decisions, you are no longer eager to work and the initial passion is diminishing.Small business burnout is a monster that needs to be nipped in the bud before it kills your business.

Here are 8 strategies to help you avoid being a victim.https://www.martechcube.com/eight-strategies-to-avoid-small-business-burnout/