The global wheat protein market is projected to grow from USD 2.5 billion in 2023 to USD 3.2 billion by 2028, registering a CAGR of 4.9% during the forecast period. Growth is primarily fueled by the rising demand for plant-based protein across the food & beverage, dietary supplement, and animal feed industries.
Opportunity: Growing role of wheat protein in the pet industry
The pet food market is driven by two primary trends globally. These trends are premiumization and humanization. There is a growing trend of pet humanization as a "family member" among owners. Due to this, there is a rise in the demand for premium pet food with nutritional benefits, better digestibility, and improved ingredient quality for pets. Considering this changing human tendency, the major players, such as Crespel & Deiters Group (Germany), are offering wheat protein as an ingredient that can be incorporated in pet food products.
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In dry dog foods and biscuits, wheat is a grain that provides high-quality carbohydrates. In addition to giving us energy for daily tasks, it also gives food the ability to be processed. Wheat is a major source of nutrients and offers a wide range of advantages. Wheat-based products offer holistic, wheat-based solutions for optimizing pet food because they are rich in starches, vitamins, minerals, trace elements, and fiber, which aid in the formation of balanced pet food products.
Wheat Gluten to Lead the Market
Wheat gluten is expected to dominate due to its unique structural properties, which remain intact even after cooking. With no significant functional substitute, it continues to be extensively used in bakery, meat products, pasta, and pet food. In bread-making, gluten is particularly valued for providing dough strength and elasticity. China stands out as both a major producer and consumer of wheat gluten.
75% Wheat Protein Concentrate to Hold a Strong Share
The 75% wheat protein concentration segment is anticipated to secure a significant share owing to its cost-effectiveness, balanced nutrient profile, and mild flavor. These attributes make it highly suitable for applications such as meal replacement shakes and nutritional supplements, where high concentration is not mandatory.
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North America Driving Market Expansion
Countries including the US, Canada, and Mexico are set to play a pivotal role in market growth. In the US, rising awareness of protein-rich diets is boosting demand, particularly in the functional foods and baking industries. Advancements in hydrolyzed wheat protein are reinforcing long-term consumption trends. However, concerns around gluten intolerance remain a key challenge in this market.
Key players are:
The key players in this market include ADM (US), Cargill, Incorporated (US), Tereos (France), Südzucker AG (US), MGP Ingredients (US), Roquette Frères (France), Glico Nutrition Foods Co., Ltd. (Japan), Kerry Group PLC (Ireland), Manildra Group (Australia), and Kröner-Stärke (Germany), among others. The study includes an in-depth competitive analysis of these key players in the wheat protein market with their company profiles, recent developments, and key market strategies.
