The best candidate in today’s job market isn’t scrolling through job boards. They're also not interested in updating their resumes. They already have jobs and are thriving in their current roles.
Recruiters know these high-performing professionals as passive talents. These individuals are content in their jobs. They’re not looking to move but are open to the right opportunity. They represent a goldmine for companies seeking to elevate their teams.
Many top performers are often passive because they're valued in their current roles. This leads to higher retention and productivity once hired. One study found that high performers can be up to 800% more productive in complex roles.
Data shows that 70% of the global workforce falls into the passive talent category. Attracting these individuals needs more than a job posting. Companies need to shift to more proactive, relationship-focused strategies.
How Do You Attract Passive Candidates?
Attracting passive candidates requires strategy and patience. Companies also need to do relationship-building. Unlike active job seekers, passive talents are content in their current roles. A company must have a different recruitment process strategy for these individuals. They must focus on inspiration and opportunity rather than urgency. There are several ways to do this:
Build a Powerful Employer Brand
Your employer brand is your company’s reputation as a workplace. It’s the foundation of any successful passive candidate sourcing. If you want to attract these professionals, give them a reason to consider you. One of the best ways to do this is to strengthen your brand.
