Online commerce is rightly seen as mainstream among current users.
Today such tendency is grounded on facts:
53% of consumers shop online at least three times a month (Forrester)
According to Forrester US eCommerce sector will gain $373 billion in 2016
Such numbers make leading retailers invest in web app development, while global online giants are already moving to mobile spectrum following the trends and ensuring prompt interaction with clients.
According to Forrester Consulting the main reasons are:
2015 is shaping up to be an exciting year for e-commerce! The new kids on the block including new applications, websites and players are strengthening the competitive spirit that pervades the industry and, in the process, benefiting the consumers.
Think of it: With better technologies in store, consumers benefit from better products and services while e-commerce purveyors enjoy better bottom lines. Here are the e-commerce trends that both consumers and purveyors should be aware of that allows them to take advantage according to their own purposes.
Good ecommerce user experience is the key to success of an online shop.
Considering that the competition in eCommerce industry is intense and not exactly known for letting such things slip - it is usually utterly destructive to the nascent business project.
They represent two sides of the coin.
And it needs to be easy to follow in order to effective.
Also, don’t forget to add a customization for the search request.
That might help to narrow the scope of the search results thus make the process of spotting the right product easier.
Ask any consumer about what they like about online shopping the reply would be that it saves them from the hassle of visiting the local store.
The next probable question should be- what they dislike about online shopping?
Simply speaking, let us understand the concept with an example of buying a humidifier.
Images from multiple angles explain the products and high- quality images also explain the intricate details of it.
Great clicks will lure in clients and make them seal the deal.
The UX testing helps the e-commerce business to make people buy more.
It may sound strange, but e-commerce and banking organizations almost work on the same principle. If they don’t get back to their customers soon enough, they’ll most likely lose the customer to the ever-increasing competitors. Thereby, it is important for both e-commerce and banking organizations to be available for their customers 24/7 at any cost.
As per a survey, about 44% of U.S. customers prefer chatbots over humans as customer support.
Chatbots have been around for only a few years and they’ve already gained enough popularity that more and more online businesses are using them to resolve the customers’ never-ending queries. Most of all, chatbots are cheaper and can save up to 30% cost on resolving customer requests per year.
1. Enhance User Experience
Let’s discuss an example: You’re an entrepreneur who spends most of his time traveling. You’re into some products an e-commerce store sells online but you have some queries. Would you wait for 3-5 business for the answers if you mail them? Definitely no!
At the same time, if you have an option to talk to a chatbot and ask about delivery duration, charges, product, and any other thing you’d want to know, you’re most likely to become a regular customer. That’s how chatbots are revolutionizing the user experience in e-commerce stores. For the same reason, the use of chatbots in banking has increased over the past few years.
2. Generating More Leads
Those days are long gone when cold calls or newsletters were enough to take your online business to its full potential – be it an e-commerce store or banking organization.
The advent of innovative chatbots has revolutionized the customer support phase – evolving your e-commerce or banking website into a less-frustrating platform. Whether you’re a finance manager or e-commerce manager, you’re always on the verge to stay one step ahead of the competitors. Thus, now is the right time to add a unique feature which can help in generating more leads.
3. Frequent Feedback Collection
The advancement in the natural language process and computing has given rise to the more generic chatbots which are able to handle more convincing conversations. In fact, AI integrated chatbots are able to handle dozens of customers’ queries that are redundant.
For example, if you get over a hundred questions about delivery charges or duration per month, you can simply program your chatbot to answer accordingly.
Moreover, if you’re looking to enhance your bank’s service and eliminate the downsides, the use of chatbots in enhancing the customer experience and asking for feedback at the end of the call has shown considerate outcomes for many banking organizations.
