"Punchy dialogue and compact sentences should make this a read-aloud delight."—Publishers Weekly
"Part-slapstick, part-fairy tale, the gently humorous plot has enough twists and turns to keep newly independent readers engaged."—School Library Journal
Fred the dragon has a list of tasks he must complete in order to be a successful dragon—none of which comes naturally. But he's determined to make #5—eat people—work. Before you can say "pass the salt" he's gobbled up three people even though he doesn't have the stomach for it. Luckily a local shepherd, with the help of a giant and a witch, knows how to cure what ails him and get those pesky people out of his belly. It's happily-ever-after for everyone in ways you'd never expect.
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ICF was recently honored with 18 major advertising awards for its marketing and engagement campaigns for utility clients, including eight DC American Advertising Awards (ADDYs), which recognize and reward the creative spirit of excellence in advertising, and 10 Tellys, which honor the best in television and video content.The award-winning work was created by ICF Next, ICF’s integrated marketing and communications services group, in partnership with ICF’s commercial energy team.In collaboration with long-standing client Baltimore Gas and Electric (BGE), the ICF team created the “Fairy Tale”campaign, which alone won eight awards: one Gold and six Silver Tellys, plus one Silver ADDY.
The campaign also won the Association of Energy Services Professionals’ Outstanding Achievement in Residential Marketing Award.
The team used non-traditional, experiential “mood rooms” to test campaign messages and used a storytelling approach to show BGE customers how to save energy and money.
In the first few months of the campaign, BGE saw a 100-plus percent increase in web traffic and new user conversions, and a 300-plus percent increase in its Smart Energy Savers Program participation martech news.“We’ve worked with ICF since 2009 to implement our full portfolio of programs,” said Matt Buecker, marketing program manager for BGE.
“The ICF team brings both incredible technical expertise in energy programs and creative engagement chops.
They always come to the table with fresh ideas and these campaigns were no exception.”In addition to the “Fairy Tale” campaign, the team created an augmented reality ad to show customers how choosing different LED lighting colors can completely change the look of a room, resulting in an additional Gold ADDY.
There are many factors to consider.
The right layout and size selection helps to improve the reception of content and influences whether the recipient understands our message.
You can’t get the impression that something “dropped” here from another fairy tale
And now it’s time for more practical tips.
Clean and clear cover is associated with the so-called “upper shelf”.
But of course everything here depends on the subject, e.g.
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One of the key decorations of this fairy tale is a magic dress that causes the delight of the guests and, most importantly, the groom.
Of course, you will still need a warm Cape over it, but in a long-sleeved dress you will already feel more comfortable.
If you follow the latest shows, you know that the style of the 80’s is returning to fashion, and with it the voluminous lantern sleeves.
Royal capes If we have come to the conclusion that a winter wedding is like a fairy tale, then the bride must play the role of a Princess in it.
That’s right, the appropriate Royal outfit.
Its main feature is the Cape.
