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The Basics of Management in an Era of Change and Uncertainty

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Shawn Turner
The Basics of Management in an Era of Change and Uncertainty

One of the reasons I enjoy teaching principles Creative Brand Video of management courses to undergraduates on occasion is to observe the students as they recognize that management as an art and science offers the power to transform organizations, industries, careers, and even the world.

They come in expecting a boring slog through boring content and (many) leave with a bit of Gary Hamel's perspective that "management is the technology of human achievement." I have had students send me notes a few years later suggesting that this new view on the potential of management practices to make a difference helped them set a new course in their careers.

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Shawn Turner
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