logo
logo
Sign in

Launching A Software Product With An Outsourced Partner

avatar
Dmytro Brovkin
Launching A Software Product With An Outsourced Partner

It is quite a long way from the moment a new application is born in your head to the moment it actually becomes a thing in the real world. The culmination of the process is the launch, and the future of the project depends mainly on how successful the start was. You can ensure bright prospective for your project as well as solid revenue by following a simple set of guidelines. In this article we take a look at what you can do as an entrepreneur to ensure a good start for the project.

So, what exactly does it mean to launch an application successfully? Basically it boils down to the following:

  • The application goes live without critical issues and is accessible to a broad audience via conventional means;
  • People are interested in your product from the very launch, and this interest grows over time (thus the user pool increases over time);
  • The application helps you achieve your business goals (like promoting your company, making services or goods easily accessible or simply making money by the means of your application).

Things you CAN and CAN’T outsource

When you use outsourcing as means of development and delivery, you get rid of quite a few issues that could take a big investment of time and effort. You don’t have to headhunt and hire developers, equip their workplaces and provide them with a consistent workload. Neither do you have to worry about paying the salaries. It is all done by the outsourcing company.

However there are also a few things that you wouldn’t want to outsource normally. There are certain tasks that are exclusive to your role as an entrepreneur. Outsourcing partners usually focus on technical expertise to let you focus on performing the tasks that are specific for product owner.

So, here’s a list of things that are generally not outsourced entirely:

  • Product management – this shouldn’t be confused with project management which is a very natural task for a designated team member of your outsourcing partner. It involves strategic planning and requires in-depth understanding of the ways the market works;
  • Marketing and sales – finding new ways to deliver value to clients and monetizing it is a number one priority for the product owner and can’t generally be outsourced. However you can delegate certain tasks in this field (for instance researching the target audience).

Outsourcing the technical part will let you focus more on these tasks and ensure stable growth and solid performance of your project. Ensure that you invest resources properly by choosing the right outsourcing partner and preparing a comprehensive foundation the launch!

Let’s take a closer look at the steps you can take to facilitate a successful launch for the application.

Stay in touch with the developers

Keep in mind that the outsourcing team is composed of technical specialists, and they need your expertise to develop some the solution that you’re thinking about. It is your vision that makes the project skyrocket. A good outsourcing partner will keep you involved throughout the development process to make sure the application meets your expectations.

Your participation will be most active throughout the stages of audience research and UX/UI design, when the future application is being shaped. The development team will come up with solutions that you will evaluate and point out at things that need to be altered. The participation of the entrepreneur ensures that the framework is set properly, and there is no need to make drastic changes later on. Thus every dollar is well spent, and not a single hour is wasted during development.

A reliable outsourcing partner will suggest ways to stay in touch and let the product owner participate in the meetings and discussions in the most effective way that requires minimal input of time and yields most results.

Feel free to check full article at our blog!

collect
0
avatar
Dmytro Brovkin
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more