When it comes to growth, the team behind Duolingo must be doing something right:
Over 200 million people have downloaded the app
The app boasts 25 million monthly active users
Duolingo’s team has raised over $100 million from big-name investors like Google Capital
Duolingo as a company is currently worth over $700 million
Duolingo.com has had over 1.7M organic visitors this month (see below)
If you are familiar with the tech world, you would’ve heard about chatbots without any doubt.
Chatbots have literally taken over the world – or have a similar effect.
It’s kinda clear that there no stopping to the obsession.
But why am I telling you this? Does it have something to do with language learning apps?
Well, the use of chatbot technology is not limited to ordering a pizza or grab the best Amazon deal.
This language learning app focuses on quick interactive training. It covers the grammar and vocabulary goals of a particular language.
And all these pieces of training are in the form of games and puzzles that lets the user compete with others. It ends when a goal is accomplished.
Some of the most popular are Duolingo (which aims to make education personal and enjoyable), Memrise (which strives to use brain science to help learners study faster), busuu (whose goal is to provide learners with high-quality language courses), and Babbel (which combines effective education methods with state-of-the-art technology).
Here are some scenarios for different levels:
People who begin experimenting with a foreign language shouldn’t be overloaded at the first stages of learning.
Thus, they should be provided with simple exercises with a focus on reading and writing skills.
For example, in busuu and Duolingo people can find a diversity of useful exercises to learn a small number of words in a captivating way.
The value of such apps is their ability to consider a user’s own needs.
Duolingo is the best and most popular language learning app both for adults and kids. In a short time, Duolingo managed to garner 100 million users! If you want to know Duolingo's business model, click on this article!