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Ensuring Customer Privacy by Using Scanning Technology

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John Tailor
Ensuring Customer Privacy by Using Scanning Technology

In the world where people keep most of their assets in a digital environment, keeping the private information of your users may just be the key to maintaining a healthy business relationship with your clients. A single fraud that occurs on your e-store will not only lose you that client but also result in a significant blow to your reputation. Luckily, as the technology progresses, we are discovering new ways of improving customer privacy. One of the greatest leaps forward in this field may just lay in the idea of scanning technology.

No more unnecessary questions

One of the greatest dilemmas in the world of cyber-security was in knowing how much you should ask your clients. On one hand, the more you know about your clients the easier it is for you to protect them but then again, in a scenario where there is an actual breach you risk losing much more. Additionally, knowing more about your clients helps you provide them with a much greater user experience but asking too much can prolong their registration or survey period, which diminishes their user satisfaction.

It really is a damned if you do, damned if you don’t kind of situation but with the help of sophisticated scanning technology, you can observe instead of asking. Needless to say, this is subtler, more informative and, frankly, much less annoying for your customer.

One way to do it right

Another thing you need to keep in mind is that when it comes to biometrics, there are some quite serious security concerns involved. At the moment, there are enough people concerned with the power that technology has over our lives, as it is. This being said, there are some serious concerns with just how public or unsafe will this personal data be.

It is one thing to ask people for their email or their mother’s maiden name (as a security question) but something completely different to ask them for their fingerprint or iris scan. This being said, the only way to ensure your customers trust you enough to follow up with this is to have highest security certificates and assurances tied to your brand. We are talking about achieving and maintaining your PCI DSS compliance in Australia status.

What’s next?

Once all of this is out of the way, most people start asking the question – what’s next? Well, this isn’t such an easy question to answer and while some lean heavily towards the idea of the advancement of biometrics, others favor the idea of behavioral psychology. According to numerous experts, it is possible to determine the identity of a person browsing the website by studying their habits.

We are talking about seemingly unimportant factors like the way in which they use navigation, whether they click on the back button on the browser or hit a backspace on their keyboard and similar behavior patterns. Regardless of how random this may seem, each one of us has their own internal pattern that governs everything we do. The greatest issue with this would be a margin of error, seeing how some people fear that they might get locked out of their account by simply acting off. In this situation, however, one could answer a security question or two and be done with it. In this way, different forms can synergize to create an ironclad customer privacy system.

Conclusion

As you can see, while the user scanning technology may still be a bit controversial topic, it is beyond doubt that it can help raise customer privacy to a whole new level. Still, this doesn’t mean that the scanning technology will make the current security measure obsolete or some other prototype-level measures unnecessary. The only way to make this procedure completely fraud-proof is to combine different methods into a single cohesive unit.

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John Tailor
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