According to ComScore’s 2017 US Mobile App Report, users spend 90% of their mobile app time in their top 5 apps. Surprised? Well, more alarming is that nearly 50% of their time is spent on a single app, leaving 18% lesser time for the second and other three apps.
But, is it so easy to become the first choice of the users?
With Google, Facebook and Apple leading the market in terms of user engagement, this seems to be nearly impossible.
As per our experts, chatbots with the help of messaging applications are providing newer opportunities to brands for user attraction and engagement.
Reach a Wider Customer Base
As the messaging applications are gaining huge momentum over social networks and other applications, a Chatbot built into a chat platform like Facebook Messenger can help you to reach a wider customer base across the globe.
Apart from these, the Chatbots keep consulting the users like humans about their previous experience, which helps the customers get emotionally linked to the bot.
I used to turn on the Weather Channel when I got up in the morning, and watched as my coffee percolated.
Not only does it remember my zip code, but I can ask specific questions about locations where I plan to travel, events, places of interest.
Much better than any TV or even radio forecast.
And conversational design has been the hotness of 2016 with more and more businesses jumping onto developing chatbots or building their entire product concept around the conversational UI.
Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare.
Here are just a few stats that speak for the value of designing a chatbot:
