Quick guide about how we optimise PDFs for search engines
The good news is that it’s easy to optimise a pdf and, as well as helping your website gain traffic, it also improves usability.
As an SEO consultant I see companies in highly competitive markets implementing content marketing and link building strategies to improve their search rankings to increase visibility and sales.
These links are valuable but sometimes hard to obtain – many websites have a policy of not linking to external websites, or implementing nofollow links, even when they mention an organisation.
While many organisations have policies to not link externally, some of them are happy to upload relevant external PDFs to their websites.
Because Google treats PDF very much like a webpage, optimising for search gives you an excellent opportunity to gain both exposure and link authority from external sites that upload your content and optimise pdf to boost your website.