It’s difficult enough to change a painted or printed menu sign in the dining room of your QSR, and it’s even more difficult to do so in your drive-thru lane. Two employees have to drop whatever else they are doing for the task, one to hold the ladder, and the other has to climb it to change the sign. And, it has to be done for each change of menu, such as at breakfast lunch and dinner. And how will drive through customers know about any one-time specials or specials-of-the-day unless the signs are changed yet again?
Digital Signage to the Rescue
All of these problems can be alleviated through the deployment of digital menu boards. Instead of a major production, changing the menu as often as you like can be effortlessly accomplished through an app on your smartphone.
A relatively new possibility is that of car-side digital signs, keyed to an app on the customer’s smartphone that works with her ordering history, she expressed preferences, and with what’s available today from your kitchen. The customer speeds through the process gets what he really wants, and your throughput and revenues soar. In addition, everything is patched through to your POS system and the total is seamlessly deducted from her debit card, and still, more time and effort are saved.
And beyond the efficiency, there is the fun – for the customer. Your best QSR customers are the young, who were practically weaned on digital technology. They prefer electronic communication to interfacing verbally, and that’s with their friends and family, never mind with QSR service personnel. This is the way like to do business, and if you accommodate them, they will tell all their friends – digitally, of course.
Drive-thru Digital Signs need to be Outdoor Tough
Your employees won’t have to endure rain, sleet, snow or the summer’s heat after you’ve installed digital menus in your drive-thru lanes, but the signs themselves must so make sure that the ones you buy are up to the task. They also need to be able to communicate with your kitchen and your POS system in order to make the most of this powerful technology. For these reasons, you need to do your homework before you make a commitment, and make sure you are dealing with a vendor you can trust.
About Author:
Having been involved with digital signage and With several years of experience implementing indoor menu boards, drive-thrus and digital menu boards since its inception, Origin Display Group know what questions to ask and the routes to take when acting as a guiding hand towards a solution. Beyond our product line, it is our services that truly set us apart. We don’t just sell you menu boards, we provide solutions that meet your specific needs, budget, expectations and DEADLINES!
Content Source: Blog - Origin Display Group
Once a customer has entered your drive-thru lane, there is nothing more critical to optimizing your bottom line than your drive-thru Digital Menus.In addition to spelling out what’s on the menu, they also need to covey what today’s special offer is, and the overall layout needs to be carefully construed so as to nudge your customers to spend just a bit more at your QSR than he might otherwise have intended to.
And, if you advertise or if your organization is composed of more than one location, the style displayed must be consistent throughout to support your brand.Placement is CriticalVertically oriented drive-thru Digital Menu Boards have proven to be the most effective with customers, and most peoples’ attention tends to focus on the right side of the board, so that’s where to place items that you want to quickly move.
If for whatever reason you do end up deploying a horizontal Digital Display, the “sweet spot” for this variety is in the very center of the board.Your car-side drive-thru Digital Displays will, by their nature, be smaller than those in your dining room, so it’s important to carefully choose what to highlight.
And, your customer has to devote much of her attention to safely operating her vehicle, so you’ve got to make it as easy for her as possible.
Clutter must be avoided at all costs, and items that are similar to each other should be displayed adjacently.
At the same time, you need to present a consistent message to your customers, so despite the size differential, the inside and drive-thru Digital Signs should be stylistically similar.Grabbing them right by the Taste BudsNowhere does the phrase, “one picture is worth a thousand words” carry more weight than it does with food.
