Intense competition is driving companies to look for novel ways of gaining a competitive edge. Are you on the lookout for solutions that can boost sales, reduce the turnaround time of task completion or delivery, enhance customer support and increase team productivity? What if there was one solution that could help your company achieve all these business goals?
Well, there is.
Mobile apps have proven their effectiveness in enabling companies to accomplish all these objectives and more, like higher employee satisfaction and retention as well as improved customer engagement.
If you thought only mega businesses and retail giants are investing in enterprise apps, think again. Did you know that more than 40% SMBs (small and medium businesses) in the US have already deployed mobility solutions and another 30% have plans to create one in the near future? These figures revealed in a study, conducted by market insight company Clutch, highlight the growing importance of mobile apps. The study also stated that SMBs recognize that mobile apps offer significant marketing opportunities and can jumpstart businesses that find themselves stagnating.
If you’re planning on deploying a mobile app for your business, the next step would be to select the right mobile app development company to create the desired solution. This is a critical decision. The good news is that there are only two things you need to consider when choosing a top mobile app development company. But before that, here are two common mistakes to avoid.
Avoid These Common Mistakes When Choosing a Mobile App Development Company
The greatest mistake that businesses make is to think of app development as a standalone phase in their mobility journey. It’s important to recognize that your digital transformation doesn’t begin with app development and doesn’t end with app deployment. On the contrary, it begins with strategy and moves through phases of development, testing, and deployment and then goes on to make regular updates to the solution to leverage the latest technological advancements. So, essentially, you need a mobile app development company that can partner with you through the entire lifecycle.
Similarly, many businesses believe that a top mobile app development company is one that has an awesome team of app developers. Period! While the quality of app developers may be the heart of the development process, they are not the only critical members of the team. So, what kind of a team should you look for? That’s the first thing to consider when choosing the right mobile app development company to create your enterprise app.
The Team at a Top Mobile App Development Company
Let’s take the example of the team at the leading custom mobile application development company - HokuApps. Apart from highly skilled and experienced app developers, the team comprises of professionals who can provide valuable inputs for your app strategy. This can prove to be extremely valuable for your business. Businesses often focus on their own processes and goals, which a top mobile app development company would help to convert these into a functioning technology product.
Moreover, a technology partner with experience in providing solutions for your industry may be able to weave in the bigger picture into your app strategy. Such a mobile app development company would have knowledge of industry best practices and may make critical workflow related suggestions. Also, such a team would offer scalability options, so that your app expands as your business grows and you continue to earn returns from app development for a longer period.
The team at HokuApps also comprises of UX experts. An app’s success depends heavily on the user experience, which in turn has several aspects, including load time, ease of navigation, quality of notifications and how quickly and easily a user can complete the desired task. The look and feel of the app also contribute to the entire user experience. So, designers need to find the right balance between simplicity, branding and being impactful (or attention-grabbing).
This brings us to the next most important factor to consider when choosing the right mobile app development company to create your enterprise app.
The Technology Solution Being Offered
So, you’re not merely seeking a mobile app development company. You’re seeking a technology partner. Isn’t it obvious that such a partner should offer you a robust technology solution for creating your app? For instance, HokuApps offers a powerful mobile app development platform (MADP), eliminating the need to create every line of code from scratch.
There are more than four million iOS and Android apps available for download. It’s obvious that many of the features your app requires have already been created, honed and perfected. So, why keep writing these codes over and over again, and go through the tedious process of testing and bug fixing? And that’s what many custom mobile application development companies would do, significantly adding to development costs and delivery timelines.
Instead, the HokuApps Enterprise MADP offers a highly user-friendly dashboard, along with hundreds of reusable components. If your app requires a specific feature, it’s possible to simply drag and drop the relevant module. These modules already incorporate industry best practices as well as the guidelines provided by Apple and Google to approve apps for their respective app stores. And, if a feature you desire isn’t available, it can be custom built according to your specifications.
It’s also possible to make changes according to your brand elements and guidelines; and view their impact on the look and feel instantly.
What if your business has been using an ERP or CRM software? The HokuApps Enterprise MADP has inbuilt connectors that provide instant integration with popular systems as well as third-party apps.
So, whether you want a native or a cross-platform app, the HokuApps Enterprise MADP can offer the most efficient solution. And, the team continues to be your trusted partner from strategy stage through development to testing to deployment and maintenance.
The two most critical factors that will have long-term implications for your business are cost and time to deploy your mobile app. You need a mobile app development company that can significantly reduce both. A lower cost of app development has a direct impact on the bottom-line of your business. The reduced time of app development could mean that you begin innovating faster than your competitors and start reaping the benefits from the app much earlier.