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How Can E-Procurement Help in Marketing Management?

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Harvey Specter
How Can E-Procurement Help in Marketing Management?

You may find it hard to believe, but people who have a natural inclination for streamlined processes frequently wind up in operations, supply chain, or marketing management.

But then, it’s incredibly common for the disconnect amongst operations and marketing departments to make organizations endure ROI.

As organizations keep on turning towards the advantages of E-procurement to streamline their Procure-to-Pay (P2P) procedures, it’s the ideal time to draw a clear line to E-procurement’s impact on promoting strategy, and the consistent thread between E-Procurement and overall marketing strategy.

Viable Marketing Relies on Clear Strategies

The parallels between standard marketing methodologies and E-procurement procedures are relatively uncanny: an established framework or system for an enterprise, a protocol for choosing and securing the ideal merchants for the project scope, and a framework for revealing the exact expense related information important to produce a thorough ROI examination.

Nearly any individual who has worked in marketing can easily recall an example where a customer issued a very last minute change in direction, messing up the workflow.

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Harvey Specter
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