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Fashion and Apparel Industry: Growing needs and eCommerce

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Randip Dhiman
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Global Apparel industry is the only one that is rapidly growing at a healthy rate despite every past global economic downturn. It is always of a great importance to every nation’s economy in terms of investment, employment, and profits.

As per Cumulative data collected by Shopify on Fashion and Apparel industry, the global revenue is projected to increase from $481.2 billion (current year) to $712.9 billion by the year 2022.

In today’s digital world, consumers are no longer interested in stepping out of their place and buy products for them. Moreover, internet and technology have affected the world of apparel and textiles. Over the time, there is a significant shift in the consumer preference, shopping behavior, and future expectations have a huge influence on how technologies are being used for commerce purposes.

Driven to provide consumer convenience, the majority of apparel manufacturers and retailers have created a direct-to-consumer offering. With this, there are no more limitations like distance, traveling etc. involved for reaching out to the retailer’s outlets. Nowadays, a majority of apparel manufacturer and retailers have developed a virtual version of some aspects of their present physical storefronts.

The technological advancements have brought the whole consumer base and online retailers together on a single platform i.e. eCommerce. eCommerce has changed the whole scenario of retail for many industries inclusive of apparels and fashion.

With this emergence, the retailers can easily go beyond their presently active offering, providing the consumers with a value-added internet experience like custom-fit clothing and customized on-line apparel catalogs etc.

Major Factors Affecting eCommerce Adoption

- consumer decision-making process

- quality dimensions

- satisfaction level when comes to personalization, and more.

In addition, when you think of shifting your offline business to online space, you need to think of the eCommerce platform that shall be offering you enough scalability, adaptability to cope up with the dynamic trend of technology.

There are many powerful platforms like Shopify that comes as a complete package and allow you to achieve all these with a great ease. Also, harvesting technological blessings is also not a tough job. You can simply recruit Shopify expert developer for you to build an online fashion store for you.

Below are some areas in which eCommerce is supporting the Fashion and retail industry to boom:

Personalization

A major concern of apparel industry is personalization. When customers visit your brick-and-mortar store, they can ask for alternatives like in color, design etc or can convey their tastes, likes or dislikes easily to you. Though it is a limitation in eCommerce world.

Therefore, eCommerce personalization or one-to-one eCommerce comes into existence that is completely focused on serving an individual. It allows you to completely focus on each one of your consumers and offer tailor-made solutions as per their tastes and preferences.

With the help of some plugins or custom work, you can let your customers easily select the colors, size or any add-on they want to have on a particular product. The brands offering such benefits are becoming one of the highly preferred sales hubs for today’s consumers who take care of their unique identity.

Sell anywhere

The scope of eCommerce has gone beyond simple websites. Its real power is now selling in a multi-channel environment like marketplaces (Amazon), social selling etc.

Social media compels a huge evolution, from easy to connect and communicate platforms towards major information hubs as well as content networks which proceed as the opening to the internet.

For the past several years, social media platforms like Instagram and Facebook get together perfectly with the online fashion & apparel merchants and enable them evolving powerful organizations along with their target audience.

With powerful online storefronts, you can easily gain a presence over social platforms like Facebook, Instagram etc. That shall help you to increase engagement and brand loyalty by promoting your brands there.

Apart from these benefits and aids, eCommerce platform offers you an ocean of features that you can dive in and look for the best ones that compliment your needs. Also, low barriers attached to online trade, eCommerce platforms allow you to enter the market and position, sell and target global consumer base.

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Randip Dhiman
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