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4 Ways Machine Learning Can Enhance Social Media Marketing

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Rei Morikawa
4 Ways Machine Learning Can Enhance Social Media Marketing

Artificial intelligence (AI) and machine learning are becoming more integrated in many aspects of social media. AI is far from replacing human touch in the field of social media, but it is increasing both the quantity and quality of online interactions between businesses and their customers.

This article discusses 4 machine learning tools that can enhance social media marketing: social media monitoring, sentiment analysis, image recognition, and chatbots. The article includes real-life examples of how major businesses such as UNIQLO, The Container Store, GameStop, Airbnb, and Estee Lauder are actually using these machine learning techinques on their Facebook, Twitter, and Instagram accounts to build relationships with their customers through social media. 

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Rei Morikawa
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