All android app development companies should be aware of some of the statistics below as they are vital to the success of any mobile app.
Forecast on mobile ads
It has been forecasted that total global spending on mobile ads will hit $176 billion by 2020. So, android app development companies should position themselves to grab their fair share of the “cake”. This should not be a surprise as marketing through mobile ads is one of the most effective marketing techniques as it is not affected by the difference in geographical locations.
The demand for mobile content increases drastically and that is why companies and advertisers prefer the technique. The more users consume mobile content, the more companies will place their adverts on the platform.
Increase in paid search clicks
When 4-inch screen was the order of the day, smartphone users hated ads with a passion and about half of the few that clicked them did so mistakenly. Now that smartphones come with bigger screens, users have decided to give ads a chance. According to the latest research, mobile devices account for about 53 percent of paid search clicks. So, you can also adopt the technique in your SEO efforts.
Google should be your target
It is necessary for app builders to target Google for the marketing of their apps. Although android app development companies are aware that Google dominates the search engine world but what they don’t know is that Google also dominates paid search ad clicks, at least in the United States. In fact, Google accounts for about 95 percent of paid search ad clicks on mobile in the US. So, any android app development company that intends to promote its mobile app with paid search should focus on Google.
Twitter generated about $3.58 billion on mobile ads alone
You may have observed that Twitter seems to be taking on more ads. There is a reason for it. The social media giant has declared that it was able to realize up to $3.58 billion from mobile ads globally. This is a pointer to the prospect in mobile ads. In spite of the whopping amount, Twitter still feels that the mobile ad market is still far from being fully exploited. You may also begin to strategize on how to take your cut.
Shoppers still use their phones while in a physical store
It is shocking that almost 84 percent of shoppers still use their phones while in a physical store. While some of them may be doing other things, most of them use their phones to compare the prices offered in that particular store to what others offer. So, they may end up purchasing only products whose prices are competitive.
The two things you can learn from this, is that prices of products still matter. So, if you own a physical store, you should not compare your prices to only the prices of other physical stores. You should also compare the prices to other online stores.
The second thing to note is for android app development companies. This means that price comparison apps are still in demand. You may need to develop one.
Good mobile experience is an important rating yardstick
Whether you believe it or not, some mobile device users rate a particular brand with its mobile experience. This is not a mere theory but the result of a certain survey. Over 60 percent of customers develop a better impression about a brand when it offers great mobile experience. So, when dev eloping your app, you must focus on offering great user experience.
Expend more energy in making customers install your app
According to a certain report, over 40 percent of users tend to buy more from a brand whose E-commerce app has been downloaded. This is because when a customer installs your app, buying from you becomes much more convenient than buying from other stores. When they have your app, they can order products from your store on the go, from anywhere, and at anytime.
Another reason installing your app will make people buy more from you is because of impulse buyers. Once they get the urge to buy a product and your app is within their reach, they would have ordered the product before they change their minds.
You also need to understand that when your app is installed on the devices of users, the icon of the app will act as reminder each time they navigate through their phones. In this case, the icon of your app can be likened to placing adverts on billboards. Now, do you have any idea how many times each user navigates through his or her phone on a daily basis? You should understand why installing your app will boost the sales of your products.
App responsiveness is vital
People are generally very impatient so you should ensure that your app responds very fast. Sluggishness turns customers off and it lowers conversion rate. Do you realize that it is possible for conversions to reduce by up to 20 percent with just a second delay in the loading of a page? And you know what? You may not only lose a few orders; you may be losing some good customers.
Personalization of offers is also important
People don’t waste time on general messages. So, even if you are sending a general message, you should personalize it by at least, addressing each of the recipients with their first names. According to a survey by Deviceatlas, about 78 percent of shoppers said they will ignore a retailer’s offer if it is not personalized.
You could also personalize your offer based on the interests and past purchases of your customers. For instance, if you tell a customer that for purchasing more than 3 pairs of shoes the last time she visited, she can get a 20-percent on whatever she buys next. The customer will not only be excited, she will also feel special and even if she didn’t plan to order any products from, she will take advantage of the offer as soon as she can. That underscores the importance of personalization of offers.
In conclusion, every player within the mobile industry should see these statistics as they will be guided in the shaping of their business strategies.
To keep up with the competition with other mobile app developers, one needs to make their mobile app more efficient for the users.
Let’s look at some key points that are very necessary to keep in mind if you are looking forward to make efficient and effective mobile applicationsUse Third Party Apps for Cross-Platform ApplicationJava-Script, CSS3 and GTML5 are some of the most used programming languages worldwide for cross-platform applications.
People use various mobile operating systems on their mobile phone but some mobile apps lack stability and efficiency when it comes to cross-platform.
In order to tackle these issues app developers spend extra time to make the app stable and efficient.
Third party mobile development tools like Mazarin can accelerate the app development speed and lessen the efforts.
With the Mazarin app developers can design applications for IOS, Android, and other platforms with a single shared code.
When the respondent readily active and submit the google form you will get a form data as email message by the help of google form notification add-on.
Let's know the benefits of email notification add-on, as soon as you implemented the setup of email notifications to your mobile phone you will get real-time notification by the respondents when the submit your Google form.
This will get help for the businesses like customer service when your end of the sale to reach the customer, you can easily get a notification to your email by this you will not lose any of your customers.How to setup Google forms Mobile notifications in smartphones: Here are the steps to follow in order to implement the google form notification step1: Vey first step is to install which means add email notifications for Google form from the Google add-on store.step2: Install the IFTTT mobile app, it works for android, IOs also iPhone and Android tablets.step3: To get the form notification the IFTTT app and Google form connection is important.
Let's create a connection between the Google form and IFTTT app.Step4: To configure IFTTT app open ifttt.com on your desktop choose the service called webhooks for IF->select event name as Google Form-> Choose action service either notifications or rich notification->Choo notifications as the service either "send a notification from an IFTTT app" or "send rich notification"-> next screen you will action field in that replace title filed with {{}Value 1} , Message with {{}Value 2} and for link URL {{}Value 3} and then click create action button and finish.Step5: To configure Google form go to add on choose email notification and select mobile notification.
You have entered the name of the event, The IFTTT key which you got and the notification text.
Give any dummy name in the form field name as text and then which will be replaced by the actual values filled by the user.Suppose you have multiple Google Forms, you should create separate IFTTT applets for each form and event name has to be unique for each applet.
Having a plan means keeping up with the latest trends in app development.
Today, apps are not limited to essential functions such as ordering food or writing reviews.
Several times ago, AI was able to judge and learn equations.
It helps applications to connect smartphones to modern household devices.
The number of connected wearable devices increased to 722 million in 2019, up from 325 million in 2016.
Healthcare sectorHotels and restaurantsRetail sectorEmergency services 11| Impression of 5G wireless technology on mobile app development technologies5G technology allows applications to use more resources at higher speeds.
