There is always a doubt in mind "How do free apps make money?".
This article is for entrepreneurs who want to learn – how to create and monetize an app or make money with apps to earn passive income by publishing free apps in the mobile app market.Even though the percentage of paid app revenues has decreased to 37.8 % from 75.9%, the mobile app market is still worth billions of dollars.In fact, here’s an interesting graph that shows the difference between a number of paid apps downloads vs. free apps downloads:According to the google play store, 98% of the revenue comes from free apps.
An app owner just needs to display commercials inside their mobile app and get paid from the third-party ad networks.There are mainly 4 types of ads that are displayed by the app providers for monetization.1)Â Interstitial ads:This type of ad is full-screen pop-ups that are displayed at specific time frames.
Users can close this ad by a close button at the upper left or right corner.For example, an ad can be displayed when a user finishes editing a photo and saves it in the gallery.This method is used by Gaana, which is a great example of app monetization.2)Â Banner ads:They are basically displayed in different sizes and at the top or bottom parts of the app screen.
They are often small and less obstructive which helps users to freely use the app.3)Â In-app video ads:These ads are displayed automatically and generally used as a reward video in exchange for some in-app rewards.4)Â Native ads:Native ads are integrated to appear as a natural element in the app.
App publishers can choose to offer free content in their apps for a limited amount of time and then charge users for a subscription fee that will allow them to access full content without any restrictions.The popular and common technique used by the majority of free app publishers is to offer a free trial period and then charge the subscription fee to those who wish to continue to access the app content.This type of monetization strategy is often used for cloud services, audio and video streaming, and online news services.3)Â In-App PurchasesIn-app purchases are directly made from within the app and are usually quite a simple process.