Hotel Digital Marketing Company-MarketMyHotel

Ryan Greene from ActionIQ puts light on how pandemic has accelerated the digital revolution & why companies are looking at in-housing as a massive opportunity.The pandemic has inexorably changed the way we lead our lives.

It has also accelerated the digital revolution, putting new pressures on organizations to reinvent, pivot, and transform systems and procedures at hyper-speed.Change management is not just a consideration.

It is core to day-to-day survival.

For marketers, this means revisiting the entirety of their martech stack to address the “new normal.”Waiting is No Longer an OptionDigital and omnichannel commerce had been growing steadily for years, but under COVID-19, store closures and modified operations (such as curbside pickup) have caused digital sales to surge—with year-over-year growth hitting 55% in July.

At current growth levels online spending for 2020 is set to exceed online spend for all of 2019 by early October.Leveraging data to improve the customer experience (CX) has been a long-running initiative for brands, but unprecedented shifts in customer needs and behaviors have made data-informed CX the only way to understand and respond to unprecedented consumer and market dynamics.Marketing budgets were already tightening (decreasing 11.2% of overall company revenue in 2018 to 10.5% in 2019), but the need to preserve cash has led to drastically streamlined budgets in 2020.

Every brand must now do more with less.Customer Experience is The Core DifferentiatorDue to this accelerated momentum of ecommerce and other impacts of the pandemic, CX is now a mandatory core competency, one that is simply too important to outsource to external vendors.In-housing is rightly seen as a massive opportunity for retail businesses.

RecVue, Inc., the next generation order-to-cash automation platform powering the Anything-as-a-Service (XaaS) economy, has announced it has entered into a strategic partnership with Effectus Group, a leading consulting firm with practice areas that include technical accounting, IPO services, transaction advisory services, and financial operations.Fintech NewsEffectus Group’s domain expertise in revenue management solutions and financial operations is in high demand as enterprises look to modernize their order-to-cash business processes.

Effectus Group’s consulting experts are well versed in the latest changes in financial reporting as it relates to revenue recognition.

They have extensive experience implementing technology to support revenue recognition and compliance requirements in some of the most well known and innovative companies.

With a broad set of technical accounting services, Effectus Group can help organizations deliver on their digital transformation and financial operations goals.

Their consultants all come from the Big4 accounting firms and are leaders in their field.“RecVue has developed a superior monetization platform that processes large volumes of billings data, while maintaining strict compliance with the new revenue standard,” said Mike Montgomery, CEO and Managing Partner, Effectus Group.

“This combination is critical for our clients as it allows clients to scale financial operations quickly and efficiently.

Marketing automation solution helps businesses to restructure their marketing tasks to enhance operational competence and grow revenue.

Nevertheless, while many tools deliver marketing automation, these products may differ in their emphasis and extensiveness of features.360Quadrants has released a quadrant on the best marketing automation software to help businesses make quicker and more informed decisions.

360Quadrants conducts an in-depth SWOT analysis, which helps service providers learn about new opportunities and areas where they lag behind their peers.

360Quadrants has evaluated over 35 companies offering marketing automation software, out of which the top 23 vendors were categorized and placed on quadrants such as Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders.

Below mentioned are a few of the various focuses that could be found in the marketing automation solution:Inbound Marketing Automation - Inbound marketing automation has been created specifically for marketing teams that emphasize more on content management.

The automation of these facets frees up time for marketers to evaluate customer data and make better decisions on how to enhance marketing strategies.CRM Software -Organizations are increasingly adopting CRM software so that they can offer a better customer experience.