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What is Big Data Analytics? Definition, Types, Software, and Use Cases

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Michael Shannon
What is Big Data Analytics? Definition, Types, Software, and Use Cases

You can have all the data in the world, but if you don't know how to use it for your business benefit, there's no point in sitting on that raw information and expect good things to happen.

The solution - Big Data Analytics - helps to gain valuable insights to give you the opportunity to make business decisions more effectively.

Data Analytics operation is divided into four big categories.

The purpose of descriptive analytics is to show the layers of available information and present it in a digestible and coherent form.

For example, you have the results of the marketing campaign for a certain period of time.

Depending on the model, the efficiency is calculated using goal actions like conversions, clicks, or views.

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Michael Shannon
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