Overall, it is the process that consists of the following stages:
composing a detailed “portrait” of certain user segments out of available data;
integrating it into the system so that it will be capable of reacting to the actions of certain audience segments accordingly.
Random Forest method applies multiple decision trees to split up the data set into the relevant segments.
Google search engine uses available search history and profile data to adjust search results;
Pinterest uses models to enable retargeting and mix it with the personalized content;
Will websites automatically redesign to fulfill users’ demands with the help of artificial intelligence in near future?
They are looking for easy-to-use and intuitive features, mobile responsive layouts, actionable emails, user-friendly content, more advanced mobile notifications, all are handful of tricks that are now being executed in order to provide a more personalized experience.
Now web design agencies are processing images, text and URLs to automatically shape them into functional and unique websites.
The shift of handcrafting every web page to automated personalization is because of the user behavior, helping to move the web design industry towards an object-oriented design approach.
We are not only observing this change in web design industry, but video, online gaming and public transport are also considering using AI.
Take an example of The Grid here, a service that creates websites that make relevant design decisions completely based on artificial intelligence.
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It is inevitable to build a mobile app with genuine features and the ones that are valuable to users.
Why would anyone be interested in installing the app that does not provide any particular value (leaving the features and content that is already available online, elsewhere)?
Easy navigation, selecting where and when to click
Video-streaming must be optimized for users on their smartphones or tablets (android and iOS versions)
Optimizing the form fields for easy and convenient checkout.
It is important to consider the target audience, their requirements (basic and advanced) and keep only the absolute fields in the form.