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What is User Modeling? Definition, Approaches, and Examples of User Modeling

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Michael Shannon
What is User Modeling? Definition, Approaches, and Examples of User Modeling

Overall, it is the process that consists of the following stages:

composing a detailed “portrait” of certain user segments out of available data;

integrating it into the system so that it will be capable of reacting to the actions of certain audience segments accordingly.

Random Forest method applies multiple decision trees to split up the data set into the relevant segments.

Google search engine uses available search history and profile data to adjust search results;

Pinterest uses models to enable retargeting and mix it with the personalized content;

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Michael Shannon
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