With a large fan base & ever emerging popularity among the gaming community, the temptation to earn millions & boost the Discord business model through ads must have been difficult to turn down for CEO & founder of Discord Jason Citron.
Citron’s previous venture OpenFeint was based on a similar concept.
As mentioned earlier in the Discord business model and promised by the company, the core feature of Discord remain completely free but for a premium fee of $4.99 per month or $49.99 annually, you can get a few value-added features such as customizable skins and larger upload capacity.
It is a phenomenal story how Discord managed to recreate the magic of Citron’s earlier venture OpenFeint by making the user experience best and without worrying much about how discord makes money.
It is basically a chat/VoIP app focused mainly to serve gamers to make their gaming communication better.
If we were to consider anyone aspect in Discord that makes it more popular than others, then it is the social aspect.